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Here's a sad fact about SXSW – at any given time there are at least 16 other talks, events or meetups that you could be attending besides the one that you do make it to. That's assuming you even make it to any events at all. But whether you are ambitiously aiming to make it … Read more
Jerry Weintraub, the producer of Ocean's Eleven, has a dirty little secret. When he talks about getting the first of the Ocean's movies made in 1998, he admits it had very little to do with the script and everything to do with the first two people that he convinced to agree to being part of … Read more
Last year when I spoke at a TEDx conference on reinventing marketing, I asked what I thought at the time was a relatively innocent question: "how many people in the audience feel that marketing is adding something positive to the world around them?" Of the few hands that went up, the majority came from people … Read more
Several years ago I had the accidental good fortune to sit next to a flight attendant on a coast to coast flight as she was hitching a ride home. As we chatted, she mentioned that she far preferred working in the economy class part of the plane because travellers expected a lot less, so “you … Read more
Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts on behalf of large corporate brands. The event was put on by the team at Useful Social Media – and that indeed was the theme of the day as panelists … Read more
If you believe most global media, in less than 24 hours we will all witness one of the landmark historical moments of the past century: the Royal Wedding of Prince William to Kate Middleton. The importance of this wedding goes far beyond engaging those with an extended case of royal fever, though. Photographers are angling … Read more
This is not a piece about politics, it is about marketing. Earlier this year, Google announced that they would launch a new product that was widely reviewed by those in the know about the consumer electronics industry as a brilliant money loser. The product, called the Nexus One, was anticipated to be the ultimate contradiction … Read more
Until our modern day, humanity had never made useless tools. When archaeologists found "tools" while unearthing history, they would find hammers or arrowheads – tools that were clearly designed to solve some sort of problem. Useful tools. When historians look back at the exploding universe of social media tools that we are building today, they … Read more
There was a time when there were only two types of thoughts: those that you shared and those that you kept to yourself. Call it discretion, or social etiquette … but learning to interact in any culture mostly meant learning the unwritten rules about how much to share and how much to keep to yourself. … Read more
On Monday morning at 9:30am, there are 27 other panels or discussions scheduled for the exact same time slot as mine at the SXSW Interactive show this weekend. This is not unique to that time either. Over the three days that the Interactive festival will be held, there will be hundreds of panels and discussions … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
