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How To Moderate A Great Panel Discussion

Several years ago I had the accidental good fortune to sit next to a flight attendant on a coast to coast flight as she was hitching a ride home. As we chatted, she mentioned that she far preferred working in the economy class part of the plane because travellers expected a lot less, so “you … Read more

10 Big Brand Lessons From The Corporate Social Media Summit

Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts on behalf of large corporate brands. The event was put on by the team at Useful Social Media – and that indeed was the theme of the day as panelists … Read more

What The Royal Wedding Can Teach You About Insignificance

If you believe most global media, in less than 24 hours we will all witness one of the landmark historical moments of the past century: the Royal Wedding of Prince William to Kate Middleton. The importance of this wedding goes far beyond engaging those with an extended case of royal fever, though. Photographers are angling … Read more

The Importance Of Being Useful

Until our modern day, humanity had never made useless tools. When archaeologists found "tools" while unearthing history, they would find hammers or arrowheads – tools that were clearly designed to solve some sort of problem. Useful tools. When historians look back at the exploding universe of social media tools that we are building today, they … Read more

The Church And The Gym

Imagine the best wedding that you have ever been invited to. Perhaps it was your own, or a close friend's. What made it so great? Was it the people who were there? Or perhaps your relationship to the couple getting married? If you are like most of us, those things were likely a part of … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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