04 2012 September
The Sexiness of Statistical Insignificance
People love numbers. We respect #1 best sellers. We believe in a product if four out of five dentists like it. And every week there...
Read Now04 2012 May
5 Marketing Lessons From Uber (The World's Best Travel App)
Several weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with,...
Read Now10 2011 August
The Magic Button: Finding The Real Secret Formula For Social Media
Let me tell you a secret I don't often share: I have a magic social media button. This button has only one special power: when...
Read Now16 2011 March
What You Should Know About Google For NonProfits
This afternoon in front of a packed room of nearly 200 nonprofit communicators in Washington DC, Google announced their most innovative and ambitious set of...
Read Now09 2010 February
Twiangulate Lets You Follow Your Followers' Followers
Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software...
Read Now24 2009 February
Accidental Measurement And Why We Love Useless Metrics
I'm not a measurement geek by any stretch of the imagination. As much as I love a good statistic, I'd put myself in the same...
Read Now05 2008 December
Savvy Aunties And Your Underappreciated Customers
Every good marketing plan I have ever seen has the same piece of critical information to answer the biggest question of all: who is our...
Read Now29 2008 October
Buy My Second Book Today (And Save The World)
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be...
Read Now16 2008 October
The Softer Side Of Measuring Social Media
How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and...
Read Now14 2008 July
The 4 Big Problems With Blog Metrics And How To Solve Them
Like most bloggers, I struggle with true metrics for my blog. The problem isn’t so much about technology as it is about understanding what is...
Read Now21 2008 June
Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of)
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for...
Read Now15 2008 May
Addictomatic Offers The Ultimate Ego Search
If you’re among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts...
Read Now05 2008 May
OSG: The Secret Metric For Measurement Every Marketer Wants
Just over a week ago during lunch at the New Communication Forum, I had a great conversation with Tim Tozer from Radian6 (a social media...
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