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post thumbnail for Why America Needs Feminists (And Sweden Doesn’t)

02 2017 June

Why America Needs Feminists (And Sweden Doesn’t)

This week a short but powerful piece from former model Paulina Porizkova casts a powerful light on the role of women in different cultures and...

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post thumbnail for How To Build Trust In An Era Of Desperate Truth Seeking Consumers

24 2017 February

How To Build Trust In An Era Of Desperate Truth Seeking Consumers

It is hard to get away from the feeling that we are being manipulated all the time. This week there were plenty of new stories...

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post thumbnail for Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 and Marketing Lessons From Hatchimals

23 2016 December

Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 and Marketing Lessons From Hatchimals

Given it is the end of the year, this week’s stories include several holiday themes, including an inside look at the PR strategy behind Hatchimals,...

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post thumbnail for 15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

09 2016 December

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...

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post thumbnail for How Bernie Sanders Could Replace Trump, Nike’s Big Experiment and Why The Watch Industry Needs Women

18 2016 November

How Bernie Sanders Could Replace Trump, Nike’s Big Experiment and Why The Watch Industry Needs Women

The most hopeful news this week was the many new efforts to fight back against the disturbing rise of fake news sites and disreputable sources of...

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post thumbnail for Cocktail Flavored Detergent, How Drones Affect Ownership and The Neuroscience of Trump’s Victory

11 2016 November

Cocktail Flavored Detergent, How Drones Affect Ownership and The Neuroscience of Trump’s Victory

The US election is thankfully over, but it was hard to get past the coverage this week to find some truly interesting stories to share...

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post thumbnail for Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and How To Spin Getting Fired

01 2016 July

Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and How To Spin Getting Fired

Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the...

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post thumbnail for Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why Apple Stopped Innovating

25 2016 March

Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why Apple Stopped Innovating

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...

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post thumbnail for The Powerful Trend That Explains Why We Love Back To The Future

21 2015 October

The Powerful Trend That Explains Why We Love Back To The Future

“Roads? Where we’re going we don’t need roads.” Who doesn’t remember that bold prediction and iconic line from Doc Brown in the 80s classic film...

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post thumbnail for A Short And Hopeful History Of Social Media

09 2015 June

A Short And Hopeful History Of Social Media

Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share...

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post thumbnail for The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

24 2014 February

The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...

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post thumbnail for Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)

20 2014 February

Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....

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post thumbnail for What Walgreen’s Gets Right (And Wrong) About New Year’s Resolution Marketing

02 2014 January

What Walgreen’s Gets Right (And Wrong) About New Year’s Resolution Marketing

This is the week to start saving money. Or losing weight. Or spending more time with family. In other words, it is the week for...

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