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post thumbnail for Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year

29 2016 April

Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year

My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about...

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post thumbnail for Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone

19 2016 February

Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone

As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there...

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post thumbnail for How Amazon Might Accidentally Kill Creativity

23 2015 June

How Amazon Might Accidentally Kill Creativity

I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor...

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post thumbnail for A Short And Hopeful History Of Social Media

09 2015 June

A Short And Hopeful History Of Social Media

Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share...

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post thumbnail for What Coke Can Teach McDonald’s About Love

18 2015 February

What Coke Can Teach McDonald’s About Love

I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin'” instead of cash. Any marketer should.  It’s...

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post thumbnail for Batkid, Bollywood and the Rise Of Everyday Stardom

13 2015 February

Batkid, Bollywood and the Rise Of Everyday Stardom

On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by...

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post thumbnail for The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real

01 2014 April

The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real

The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced...

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post thumbnail for 5 Marketing Lessons From The Alluring #FollowMe Project

24 2014 March

5 Marketing Lessons From The Alluring #FollowMe Project

About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand...

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post thumbnail for The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

24 2014 February

The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...

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post thumbnail for 4 Lessons From The Year’s Best Marketing Campaign

10 2013 December

4 Lessons From The Year’s Best Marketing Campaign

Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising...

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post thumbnail for BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Changing Healthcare

01 2013 October

BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Changing Healthcare

Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an...

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post thumbnail for How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online

26 2013 September

How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online

The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today,...

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post thumbnail for What 5 Fake Ads Can Teach You About Great Marketing

24 2013 June

What 5 Fake Ads Can Teach You About Great Marketing

Sometimes clients don’t buy great ideas. And sometimes creative people have great marketing ideas for brands they don’t work on. I have thought for years...

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