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This is not a good day to watch the news. As the votes get cast and counted throughout the United States, it is hard for most of us to resist the temptation to tune into the constant “breaking news” as media pundits engage in minute by minute mostly irrelevant guesswork about who is surging ahead … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
Why Every Ski Map Looks The Same This past weekend was a big one for skiing and so this article was interesting and timely – all about the life and work of a man who has drawn hundreds of ski maps for resorts. It is a fascinating reminder that there is beauty in the details of … Read more
Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me wish I had thought of it. This new effort from FCB New York is one of those envy-inducing efforts. The goal is to position LG TVs as the ones that … Read more
Logan director James Mangold is worried that “the fear of upsetting an eager mob” of online fans might drive smart, creative people out of creating great art. For years comedians have been avoiding college campuses because of the inability for easily outraged youth to take a joke. Have we become so uptight that we are unable … Read more
Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would it change your mind to learn that it helps restore the body’s homeostasis after an electrolyte imbalance? It is only if you read till the end of the small print … Read more
This week there have been no shortage of World Cup memes. Everything from Senegal manager Aliou Cissé becoming the tournament’s coolest man, to the early domination of Ronaldo. Yet the one meme so far that might offer the best business lesson is the justified worldwide ridicule Adidas is earning for their confusingly designed official jerseys. … Read more
I spent the early part of this past week thinking a lot about transformation as I spoke at the SocialMedia.org Winter Meeting in front of a group of strategists running social media for large brands. The theme, if there was one, seemed to be how to inspire more people around us (and especially our leaders!) to embrace … Read more
For years one of my favorite tools for writing is a website called Coffitivity which simulates the background noise of a coffee shop. I find this little tool a perfect backdrop for writing and use it almost every day. In this article, author David Burkus shares some research behind why having this type of “white noise” in … Read more
London-based property management company Lowe Guardians has a unique business proposition for landlords of abandoned buildings: rent them out. The company has pioneered the brilliant strategy of offering young people a chance to become “guardians” of an abandoned building, living in fabricated housing often in prime locations for an unusually affordable price. If there was ever … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
