04 2012 May
5 Marketing Lessons From Uber (The World's Best Travel App)
Several weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with,...
Read Now01 2012 March
How MindValley Is Building the Next TED (Only More Useful)
This morning I watched an amazing TED video of flying robots that can operate autonomously and collaborate with each other at the same time. It...
Read Now23 2012 January
Honda Masters The Art of Marketing Timing
Every year at the start of the new year there is something that most of us do without realizing it. It is related to making...
Read Now03 2012 January
2012 Edition: 15 Marketing and Business Trends That Matter
Let me tell you a little secret. I look forward to putting together an annual trend report the same way that some people look forward...
Read Now03 2011 May
Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?
What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of...
Read Now20 2010 December
5 Crowdsourced Consumer Trends To Watch In 2011
Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research...
Read Now08 2010 November
How A Curated Competition Helped Find A New Logo For DC
If you come to Washington DC as a tourist at any time of year, chances are you will spend at least a part of your...
Read Now20 2010 July
What USA Network Knows About Branding That MTV Doesn't
The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched...
Read Now16 2010 July
Why The "Old Spice Guy" Might Be The Perfect Branding Campaign
You might have seen a randomly bare chested and very good looking guy doing a bunch of short videos that look suspiciously like a funny...
Read Now14 2010 July
5 Types Of Consumer Generated Marketing (CGM) Campaigns
Over the past several years, consumer generated marketing campaigns have become more and more popular. After all, what brand wouldn't want tons of users to...
Read Now08 2010 March
How To Take A Journey Instead Of A Trip
I used to hate slideshows. Not Powerpoint as many people call slideshows today, but the old style of slideshow. The one where you set up...
Read Now24 2009 November
Consumer Reports & Consumerist Help Shoppers Bite Back
One of the most visible effects of the social media revolution is the relative power that is now in the hands of an individual consumer...
Read Now30 2009 September
Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?
Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To...
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