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Consumer Generated Media

post thumbnail for The Big Question Facing The Future Of Media and Publishing Online

06 2018 August

The Big Question Facing The Future Of Media and Publishing Online

Recently a contributor to Forbes named Panos Mourdoukoutas wrote an opinion piece suggesting that local taxpayers would be better off if libraries were replaced with...

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post thumbnail for Binge Rooms: The Ultimate Immersive TV Experience

01 2018 August

Binge Rooms: The Ultimate Immersive TV Experience

Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me...

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post thumbnail for How The Backlash Of Superfans Might Ruin Entertainment For The Rest Of Us

15 2018 July

How The Backlash Of Superfans Might Ruin Entertainment For The Rest Of Us

Logan director James Mangold is worried that “the fear of upsetting an eager mob” of online fans might drive smart, creative people out of creating...

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post thumbnail for Snickers Launches Plan To Sell Candy Bars Based On Emotions

26 2017 October

Snickers Launches Plan To Sell Candy Bars Based On Emotions

Forget using tech and big data for personalization – Snickers has a better idea … just let people tell you how they are feeling. The new versions...

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post thumbnail for Books Are Getting “Swearier” And This Is What It Means …

23 2017 August

Books Are Getting “Swearier” And This Is What It Means …

Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books...

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post thumbnail for What If Smart Home Devices Sold What They Know About You?

12 2017 August

What If Smart Home Devices Sold What They Know About You?

If your smart robot vacuum cleaner created a map of your home in the process of cleaning it, that data could provide new insights to...

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post thumbnail for Trend Watch – The Rise Of Media Escapism

02 2017 August

Trend Watch – The Rise Of Media Escapism

Is it ever ok to take a break from your outrage and the 24-hour news cycle? We all should hope so. Yet taking this kind...

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post thumbnail for Tinder’s Redesign Prioritizes Your Looks and Profile Photos

24 2017 July

Tinder’s Redesign Prioritizes Your Looks and Profile Photos

Judging whether you want to get to know someone romantically solely based on their photos has become such a commonplace behavior that “swiping left” has...

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post thumbnail for The Swiss Town That Banned Travelers Posting Photos On Social Media

21 2017 June

The Swiss Town That Banned Travelers Posting Photos On Social Media

How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to...

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post thumbnail for Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

20 2017 June

Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you...

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post thumbnail for IKEA’s Secret Insights, Google Explains Syria And The “Avolatte”

25 2017 May

IKEA’s Secret Insights, Google Explains Syria And The “Avolatte”

What is the most hipster-centric product you could imagine?  The answer is just one of the six interesting stories curated for you in this week’s...

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post thumbnail for 15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

09 2016 December

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...

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post thumbnail for Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America

30 2016 September

Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America

Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have...

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