12 2019 July
6 Marketing Lessons From Ed Sheeran
There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time:...
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18 2019 February
The Real Reason Influencers Make So Much Money
Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the...
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15 2018 September
Why No Branding May Be The Next Marketing Trend
Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would...
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01 2018 September
Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?
I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo....
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29 2018 June
How Hot Dog Water Became The Hottest New Health Drink In America
Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would...
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15 2018 June
How Brands Become Fixers Of Everything From Potholes To Fake News
Domino’s just started fixing potholes on roads, to help your pizza get delivered undisturbed. In response to news stories of kids getting fined by overzealous...
Read Now11 2018 June
How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola
This week Crayola branched out in a new direction by launching its own line of colorful beauty products. In the same week, Blackberry continued their...
Read Now23 2018 April
How To Sue A Robot And What The TED Conference Is Really Like
Should technology be a source for hope or fear? That was the question that seemed to emerge this week as I read several stories offering...
Read Now15 2018 March
Why We Love Fake Stories, Perfume That Smells Like Nothing And My Slides From SXSW
I spent the early part of this week at SXSW and one of the themes of my talk (see slides here) was our shifting relationship...
Read Now16 2018 February
Gender At The Olympics, Diesel Sells Fake Products and Why Apple’s Homepod Is A Bad Buy
The value of branding was questioned in a few stories this week, including one of a perfume store selling scents without the “noise” of marketing...
Read Now06 2017 September
Why Leica Thinks Brand Transformation Is Overrated
I once heard a CEO describe the mentality of many new marketing executives as similar to a dog peeing on a fire hydrant: they are...
Read Now21 2017 August
Nokia Wants To Be Known For Digital Health And VR
Though most people still think of Nokia as a cell phone maker, that unit of their business was sold off to Microsoft years ago and...
Read Now10 2017 August
IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why
This week IKEA will release its new 2018 catalog, and this timely piece looks at how a small internal army of hundreds of photographers, art...
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