23 2011 March
5 Branding Secrets You Can Learn From Google
If you asked any designer, they would probably list Google's logo among the ugliest of any brand. In a world where it is en vogue...
Read Now21 2011 February
How Advertising Saved Art, Pixar And (Maybe) Creativity
There was a time when Pixar nearly went out of business. Yes, the studio that has been essentially printing their own money thanks to an...
Read Now04 2010 August
Gilty Secrets: 10 Marketing Techniques From Today's Hottest eCommerce Site
To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount...
Read Now20 2010 July
What USA Network Knows About Branding That MTV Doesn't
The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched...
Read Now16 2010 July
Why The "Old Spice Guy" Might Be The Perfect Branding Campaign
You might have seen a randomly bare chested and very good looking guy doing a bunch of short videos that look suspiciously like a funny...
Read Now07 2010 July
5 Marketing Lessons From Fast Company's Influencer Project
Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine...
Read Now10 2010 June
Is GM Trying To Be Unintentionally Brilliant By Killing Chevy?
On the front page of today's NY Times there is an article about the death of Chevy. Not Chevrolet as a brand, but a leaked...
Read Now03 2009 November
A Marketing Lesson From Michael Jackson's This Is It Film
Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps...
Read Now22 2009 September
9 Ways For Luxury Brands To Use Social Media
Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the...
Read Now17 2009 September
Burger King's School Of Endorsements
In a recent ad that Burger King just started running, NASCAR champion Tony Stewart teaches a course to other celebrities about only endorsing brands and...
Read Now13 2009 July
6 Lessons From the Best Marketing Campaign Ever
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a...
Read Now24 2009 June
Why Google & Virgin America's Online Scavenger Hunt Campaign Rocked
Early this morning Google Apps partnered with Virgin America to launch a unique campaign where they invited people taking Virgin America flights all day, as...
Read Now24 2009 June
How Social Media Could Have Saved FlyClear
This is the sad story of a company that died. Actually, it’s more of a question of how it could have been saved. I’m talking...
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