03 2009 November
A Marketing Lesson From Michael Jackson's This Is It Film
Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps...
Read Now22 2009 September
9 Ways For Luxury Brands To Use Social Media
Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the...
Read Now17 2009 September
Burger King's School Of Endorsements
In a recent ad that Burger King just started running, NASCAR champion Tony Stewart teaches a course to other celebrities about only endorsing brands and...
Read Now13 2009 July
6 Lessons From the Best Marketing Campaign Ever
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a...
Read Now24 2009 June
Why Google & Virgin America's Online Scavenger Hunt Campaign Rocked
Early this morning Google Apps partnered with Virgin America to launch a unique campaign where they invited people taking Virgin America flights all day, as...
Read Now24 2009 June
How Social Media Could Have Saved FlyClear
This is the sad story of a company that died. Actually, it’s more of a question of how it could have been saved. I’m talking...
Read Now12 2009 May
Ogilvy On Recession
When it comes to selling services in a downturn, sometimes the best message to send is that we are all feeling the same pain. The...
Read Now15 2009 April
The Personality Project: Women of Personality
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never...
Read Now10 2009 April
Interview: Personal Branding For The Millennial Generation
If there is one thing you can learn from Dan Schawbel, it's how to choose a niche and own it. He's a 20-something social media...
Read Now08 2009 April
6 Ways Ford Is Finding Its Own Voice
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program...
Read Now05 2009 January
3 Ways To Use "Resolution Marketing" In The New Year
It’s the first monday of the new year and even if you aren’t usually a person to make new year’s resolutions, chances are you are...
Read Now18 2008 November
Got Controversy? Why Your Brand Needs One Today
A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as...
Read Now04 2008 November
How Obama's Brand Helped Him To Win The Election
Just a few minutes ago, Barack Obama was officially declared the winner of the Presidential election and my vote in Virginia was officially deemed to...
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