03 2018 August
What British Grocery Chains Can Teach Us About Delivering Retail With Empathy
British supermarkets are quickly becoming the unexpected pioneers in adding more empathy into retail. In January, Tesco introduced a “slow checkout line” for customers who...
Read Now09 2018 July
Cadbury Is The First Brand To Get Banned From Advertising To Kids
Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.
Read Now11 2018 June
How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola
This week Crayola branched out in a new direction by launching its own line of colorful beauty products. In the same week, Blackberry continued their...
Read Now05 2018 June
Why Everyone Wants To Sell Everything As A Subscription
This week AirFrance became one of the first airlines to experiment with subscription pricing by announcing a new pre-paid travel product called Le Pass which...
Read Now23 2018 April
How To Sue A Robot And What The TED Conference Is Really Like
Should technology be a source for hope or fear? That was the question that seemed to emerge this week as I read several stories offering...
Read Now15 2018 March
Why We Love Fake Stories, Perfume That Smells Like Nothing And My Slides From SXSW
I spent the early part of this week at SXSW and one of the themes of my talk (see slides here) was our shifting relationship...
Read Now26 2017 October
Snickers Launches Plan To Sell Candy Bars Based On Emotions
Forget using tech and big data for personalization – Snickers has a better idea … just let people tell you how they are feeling. The new versions...
Read Now18 2017 September
How Netflix Lawyers Delight The Internet By Having A Sense Of Humor
Earlier this week when Netflix sent a surprisingly human cease and desist letter to the folks who decided to create a “Stranger Things” themed popup...
Read Now24 2017 August
The Mask That Displays Your Emotions In Real Time
Rather than wearing your emotions on your sleeve, a new product called the Hyperface lets you wear them on your face. The idea from London-based...
Read Now10 2017 August
IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why
This week IKEA will release its new 2018 catalog, and this timely piece looks at how a small internal army of hundreds of photographers, art...
Read Now26 2017 July
Why Chief Marketing Officers Don’t Last
The tenure of most Chief Marketing Officers is woefully short, but this fact is often dismissed as a symptom of changing leadership or sometimes ineffective...
Read Now15 2017 June
Google Launches Beautiful Tool To Teach Kids Online Safety
If you are a parent, one of the things that probably keeps you up at night is how to monitor your kids activity online and...
Read Now20 2017 March
What The “Robot Renaissance” Really Means …
Nothing says the future quite like robots, and this week there were plenty of interesting stories of how robots are being used in important, curious,...
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