04 2019 February
4 Big Trends From The 2019 Super Bowl Ads That Explain Our Culture
The best part of the Super Bowl experience is always the advertising. That was particularly true this year thanks to another joyless victory by the...
Read Now20 2018 August
Why More Millennials Are Uncovering Their Tattoos At Work
For the past several years the debate about tattoos at work has gone back and forth between those who think a tattoo is taboo in the...
Read Now10 2018 August
Victorinox and How To Use Powerfully Ordinary Videos For Marketing
One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told...
Read Now03 2018 August
What British Grocery Chains Can Teach Us About Delivering Retail With Empathy
British supermarkets are quickly becoming the unexpected pioneers in adding more empathy into retail. In January, Tesco introduced a “slow checkout line” for customers who...
Read Now09 2018 July
Cadbury Is The First Brand To Get Banned From Advertising To Kids
Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.
Read Now11 2018 June
How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola
This week Crayola branched out in a new direction by launching its own line of colorful beauty products. In the same week, Blackberry continued their...
Read Now05 2018 June
Why Everyone Wants To Sell Everything As A Subscription
This week AirFrance became one of the first airlines to experiment with subscription pricing by announcing a new pre-paid travel product called Le Pass which...
Read Now23 2018 April
How To Sue A Robot And What The TED Conference Is Really Like
Should technology be a source for hope or fear? That was the question that seemed to emerge this week as I read several stories offering...
Read Now15 2018 March
Why We Love Fake Stories, Perfume That Smells Like Nothing And My Slides From SXSW
I spent the early part of this week at SXSW and one of the themes of my talk (see slides here) was our shifting relationship...
Read Now26 2017 October
Snickers Launches Plan To Sell Candy Bars Based On Emotions
Forget using tech and big data for personalization – Snickers has a better idea … just let people tell you how they are feeling. The new versions...
Read Now18 2017 September
How Netflix Lawyers Delight The Internet By Having A Sense Of Humor
Earlier this week when Netflix sent a surprisingly human cease and desist letter to the folks who decided to create a “Stranger Things” themed popup...
Read Now24 2017 August
The Mask That Displays Your Emotions In Real Time
Rather than wearing your emotions on your sleeve, a new product called the Hyperface lets you wear them on your face. The idea from London-based...
Read Now10 2017 August
IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why
This week IKEA will release its new 2018 catalog, and this timely piece looks at how a small internal army of hundreds of photographers, art...
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