05 2007 February
IdeaBar: CGM, the SuperBowl and a New Model for TV Advertising
The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from...
Read Now01 2007 February
Mahindra Uses Blogs to Sell Tractors – Now What's Your Excuse?
For any marketer still questioning the value of blogs and social media for their brand and customers, here’s a case study worth paying attention to. ...
Read Now31 2007 January
Chalkvertising: Watch Julian Beever Create One of his 3-D Pavement Drawings
As a follow up to my earlier post about our campaign for Aveeno working with Julian Beever, we just posted a video on YouTube showing...
Read Now17 2007 January
Sun's Schwartz: A Model for the Social Media CEO?
This past weekend, the Saturday Interview in the business section of the NY Times focused on Jonathan Schwartz, CEO of Sun. Over the course of...
Read Now04 2007 January
Social Media and the Enterprise: A Podcast Interview
Yesterday I had the chance to do a podcast interview for Tom Parish which he just posted on his Talking Portraits website. The topic was...
Read Now27 2006 December
A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...
Read Now22 2006 December
Quantcast Offers Free Audience Data on 20 Million+ Sites
Yesterday I had a chat with Konrad Feldman, one of the co-Founders of a company called Quantcast that quietly launched an online measurement tool about...
Read Now21 2006 December
Joining the 9 Rules Marketing Community
9 Rules is an online network of blogs dedicated to uniting bloggers passionate about their efforts in many different categories. For more than a year,...
Read Now20 2006 December
Umbria Provides Marketers with Blogger Lists for Sale
On Monday, Umbria announced a new service that helps marketers to answer what is becoming a more and more common question – which bloggers are...
Read Now14 2006 December
A Finalist for Best Business Blog at the 2006 Weblog Awards
I am just back in the country from India and finally have the chance to post (a bit late) about my blog being selected as...
Read Now14 2006 December
The Fourth Estate and the Indian Blogosphere: Marketing in India, Part III
I recently had the opportunity to travel through India and spend some time with our colleagues in the Mumbai office of Ogilvy PR. We had...
Read Now17 2006 November
Using YouTube to Launch a Global Movement: The Story of Free Hugs
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on...
Read Now16 2006 November
Find Your Organization's Social Media Score
John Bell, founder of our 360 Digital Influence group here at Ogilvy has a great post on his blog about helping organizations understand how to...
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