21 2006 August
The Life of Social Media Optimization
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As of Monday, August 21st, 2006 …...
Read Now17 2006 August
Forget Expensive Spokespeople, Try a Passionate Spokesblogger
A passage I read several years ago from Steve Martin’s wonderful play, Picasso at the Lapin Agile always stayed with me as a great example...
Read Now15 2006 August
Dell Uses Blog to Communicate About Battery Recall
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The latest news about Dell’s exploding laptop...
Read Now06 2006 August
Snakes on a Plane Viral Campaign Misses the Multicultural Mark
I came across an interesting viral campaign for the upcoming movie "Snakes on a Plane" where users can go online and enter names to have...
Read Now04 2006 August
5 Case Studies in Reinventing Book Marketing
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry...
Read Now28 2006 July
Understanding the Mom Blogger Revolution
Add to: | blinklist | del.cio.us | digg | yahoo! These days everyone is talking about blogs going "mainstream" with marketers using them, authors creating...
Read Now27 2006 July
Amazon Uses "Plogs" to Connect Authors to Readers
Apparently, the blog format is not just for those who want to write their own content. In an interesting extension of their AmazonConnect program, Amazon...
Read Now11 2006 July
SixApart Provides a Model for Customer Segmentation
Yesterday I received my email invite to Vox, SixApart’s new blogging platform focused on helping people to launch personal blogs. For some time now, I...
Read Now03 2006 July
The Carnival of Marketing at Influential Interactive Marketing
Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US). The posts from...
Read Now29 2006 June
YouthNoise.com and Teens Changing the World
When I give presentations to Social Marketing folks, one of my favourite statistics is this interesting point: In the aftermath of Hurricanes Katrina and Rita,...
Read Now21 2006 June
Wikimapia, Google's Green Summer and Marketing Mashups
Wikimapia is one of the most recent mashups with Google maps getting a lot of love on del.icio.us lately. The site is a global effort...
Read Now14 2006 June
The Next Phase of Travel Marketing
I recently came across TurnHere.com – a very cool website that has a compilation of short films about various locations across North America. Unlike other...
Read Now13 2006 June
In Pursuit of Clickable Video
One of the biggest buzz-inducing topics at Vloggercon this weekend was the concept of product placement in online video content and how this ability to...
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