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Behavioural Economics

post thumbnail for Why Are Icelanders So Creative? Hint – It’s Not Their Environment

02 2018 February

Why Are Icelanders So Creative? Hint – It’s Not Their Environment

The power of empathy was a big theme this week, in stories from Amnesty International and a “robotherapy” chatbot. Both look at new and interesting...

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post thumbnail for Books Are Getting “Swearier” And This Is What It Means …

23 2017 August

Books Are Getting “Swearier” And This Is What It Means …

Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books...

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post thumbnail for Writer Of Str@nge% Password Guidelines Finally Admits He Was Wrong

15 2017 August

Writer Of Str@nge% Password Guidelines Finally Admits He Was Wrong

If you ever wanted someone to blame for having to change your password every 90 days – last week the world found out who that...

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post thumbnail for How Brands and Small Town America Are Cashing In On The Eclipse

14 2017 August

How Brands and Small Town America Are Cashing In On The Eclipse

As the highly anticipated solar eclipse approaches, there are plenty of towns and brands finding creative ways to cash in. Chiquita created a humorous video about...

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post thumbnail for 22,000 People Who Would Clean Toilets For WiFi Access

21 2017 July

22,000 People Who Would Clean Toilets For WiFi Access

Do you actually read the terms and conditions for Wifi access before accepting it? If not, apparently you’re not alone in your lazy behavior. Wifi...

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post thumbnail for Etrade Sells Everything That Is Wrong With Capitalism

27 2017 June

Etrade Sells Everything That Is Wrong With Capitalism

Some financial services firms will tell you to save for retirement and adopt better spending habits. Others, like eTrade, will promote the idea that getting...

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post thumbnail for Apple Imagines Destroying The World At WWDC 

16 2017 June

Apple Imagines Destroying The World At WWDC 

During its Worldwide Developer Conference (WWDC) this past week described by one media outlet as a “parody of itself,” Apple launched a video intended to...

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post thumbnail for IKEA’s Secret Insights, Google Explains Syria And The “Avolatte”

25 2017 May

IKEA’s Secret Insights, Google Explains Syria And The “Avolatte”

What is the most hipster-centric product you could imagine?  The answer is just one of the six interesting stories curated for you in this week’s...

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post thumbnail for 15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

09 2016 December

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...

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post thumbnail for Google’s Touchscreen Whiteboard, Sweden’s Brilliant Tax Break and Honda 3D Prints An Electric Minivan

28 2016 October

Google’s Touchscreen Whiteboard, Sweden’s Brilliant Tax Break and Honda 3D Prints An Electric Minivan

I took a tour through many different industries and sites this week to bring you my selections for the most underappreciated stories of the week...

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post thumbnail for What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)

03 2016 June

What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)

In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search...

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post thumbnail for Game of Thrones Fights Piracy, Why Writing Skills Matter, and Lockheed Martin’s School Bus To Mars

12 2016 May

Game of Thrones Fights Piracy, Why Writing Skills Matter, and Lockheed Martin’s School Bus To Mars

I am sitting in an airport lounge in Zurich and putting the final touches on my selections for the most under appreciated stories of this...

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post thumbnail for Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Star Trek, And Jet Blue’s Amazing Mother’s Day Ad

06 2016 May

Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Star Trek, And Jet Blue’s Amazing Mother’s Day Ad

I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum –...

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