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Today is Halloween and a new survey suggests that for nearly half of all Americans, it’s their favorite holiday of the year. Amidst all the candy gathering and costume making, there are a lot of people and brands who use the day as a chance to put some stellar creative ideas out into the world. … Read more
Six years ago, Victoria’s Secret shelved their popular runway show after significant blowback from media and consumers alike who felt the show was objectifying women. Since then, the brand has had to go through leadership changes and significant soul searching about what it stood for. This week they brought back their runway show in an attempt to … Read more
“Parents sue school after son gets punished for using AI on class project.” That’s the short summary of a story trending this week about Massachusetts-based Jennifer and Dale Harris who are suing their son’s school claiming the student handbook “failed to clarify when AI could be used appropriately.” The story is a symbol of a confusing reality … Read more
This July, children aged 5-12 years old in some regions can sign up for a summer camp experience to go behind the scenes at a Chick-fil-A restaurant to see how the food is made and how operations work. It’s been predictably popular among young fans of the brand and the few locations where it is offered are … Read more
During these weeks of graduation, you are probably seeing lots of commencement speeches hit the web. They are filled with advice about how young people can fulfill their dreams, discover what they want to do next and achieve their potential. This weekend, there was an op-ed in the NY Times that offered a different perspective, reaching out … Read more
The idea of vegan beauty products is undeniably appealing for many people. Products that are sourced without animal byproducts are supposedly more natural, better for the environment and healthier for you. It’s one of the reasons why more than 86% of consumers say that they want more vegan beauty products. Yet in beauty, just like in … Read more
Here’s a radical thought that really shouldn’t be: what if playgrounds were designed for teenagers instead of younger kids? At the Anna C. Verna Playground in Philadelphia’s FDR Park, that’s exactly what they did and it’s getting rave reviews and lots of usage so far. The idea is an intriguing one because it challenges our perceptions of … Read more
The newly released TikTok 2024 Trend Report offers more than a few to-be-expected trends that are essentially meant to promote the platform to advertisers … but some of the insights also offer some useful cultural commentary. Here are a few observations that stood out for me:
Applying to college can be an intimidating and humbling experience. Even more so for the student who may be the first in their family to consider going to a university. Lots of things can happen along the way to cause a young person to question their credentials and perhaps abandon the whole process. Now through … Read more
Listening to someone crunchily eating Doritos is probably high on many lists of annoying behavior but imagine how much worse it must be to listen to the crunching in a headset while playing against a Dorito-eating opponent in a video game. In a beautiful example of knowing their audience, Doritos commissioned an AI company to quantify … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
