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Have you ever used a coupon at a grocery store or submitted a rebate for a product? If so, you've been part of what is one of the more brilliantly conceived direct promotion methods in the marketing world. Coupons (and rebates, another form of couponing) are a big deal. The obvious reason they matter is … Read more
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never do anything about. Those are the majority. Most of us love the third kind. Those are the ideas that are too big or complex or important to do quickly, but … Read more
Every good marketing plan I have ever seen has the same piece of critical information to answer the biggest question of all: who is our target market? This is not about creating useless age demographics to segment an audience by what you think you can measure. It is about painting an idea of who the … Read more
A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as brands are often divided into those that understand the power of conversation and those that don’t. Slowly, however, brands are adding their names to the ranks of those that get … Read more
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there … Read more
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over, … Read more
I spent all last week attending events from two Mashable parties to the PSFK conference. Along the way I had the chance last thursday evening to attend the opening parties for Blogher – the conference dedicated to women bloggers. The first party was co-sponsored by Alltop and Kirtsy and held in Guy Kawasaki’s house in … Read more
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months now, I have been … Read more
How many sites are you currently registered for? Unless you are particularly organized with all your sites, usernames and passwords in one place – chances are there are probably too many to count. Among those dozens or hundreds of sites, there are a select few that you access everyday and the rest fall into your … Read more
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for a new airline called "Derrie-Air" which was proposing the revolutionary new business model of charging air passengers based on the combined weight of their luggage and themselves. The site describes … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
