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How Millennials Became Workaholics, Japan’s Big Hacking Experiment and Why People Believe Tabloids | Non-Obvious Insights 01.31.19

January 31, 2019 by Rohit

Millennials Glorify #Hustle,Take Unhealthy Workaholism Mainstream As we live through the rise of “#hustle culture,” this article provides a much needed reminder that we need to stop celebrating workaholism among Millennials and instead describe the workplaces which foster this culture for what they are: toxic and inhumane. Japan Hacks 200 Million Devices In Pre-Olympic CyberSecurity Test To prepare … Read more

Why Do Critics Hate Movies That Real People Love?

November 8, 2018 by Rohit

The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh Jackman’s The Greatest Show musical film about the life of PT Barnum. Why are critics so out of touch with what real people like? And why do we love the … Read more

Amy Winehouse And How Dead Artists Might Come Back On Tour As Holograms

October 17, 2018 by Rohit

This week the father of Amy Winehouse announced a world tour in 2019 featuring a “hologram” of his daughter on stage. A digital avatar of Winehouse, who died in 2011 from alcohol poisoning at the age of 27, will “perform” some of her most popular songs in a concert accompanied by a live band, real backup … Read more

Do Fantasy Sports Dehumanize Athletes And Make Us Worse People?

October 15, 2018 by Rohit

As Washington Redskin’s running back Chris Thompson shares, “Fantasy football, it makes us not human. It’s almost like people think we’re just robots out there, performing for you.” In a sport sometimes described as our modern day gladiator ring due to how often the sport causes long term inury and even death among its participants, Thompson has a … Read more

Why No Branding May Be The Next Marketing Trend

September 15, 2018 by Rohit

Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would use phrases like “the place where Coke tastes so good” to allude to the brand. It was an interesting strategy and turned a few eyebrows. This week, Heineken launched an entire … Read more

Why Does The Internet Make Stupidity So Viral?

August 14, 2018 by Rohit

Earlier this week the US government had to officially ask people to stop jumping out of moving cars to dance in the streets in response to a viral dance challenge for one of Drake’s songs. About the same time I first read this story, for some reason another story and video about how you can … Read more

The Big Question Facing The Future Of Media and Publishing Online

August 6, 2018 by Rohit

Recently a contributor to Forbes named Panos Mourdoukoutas wrote an opinion piece suggesting that local taxpayers would be better off if libraries were replaced with Amazon. The article created an instant controversy and media reporting of the outrage led Forbes to quickly take it down. For years the expansion of contributors to the Forbes network … Read more

Cadbury Is The First Brand To Get Banned From Advertising To Kids

July 9, 2018 by Rohit

Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.

Gender At The Olympics, Diesel Sells Fake Products and Why Apple’s Homepod Is A Bad Buy

February 16, 2018 by Rohit

The value of branding was questioned in a few stories this week, including one of a perfume store selling scents without the “noise” of marketing or labels and retailer Diesel launching its own store selling knockoffs. Other stories this week feature a fascinating data analysis of what might happen if women and men could compete … Read more