03 2006 April
Butterfinger Launches FollowtheFinger.com
Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to...
Read Now24 2006 March
5 Ways Marketing Can Save the US Airline Industry
There are few other industries that have suffered as much across the board as airlines in America. From bankruptcy to solvency to operational issues –...
Read Now07 2006 March
New Blogfeeds Launched: Public Relations, Advertising, Pharmaceutical, Ogilvy
Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing...
Read Now06 2006 March
GMC's New Viral Campaign Fails to Deliver
In times square this weekend, I spotted a long billboard with mathematical equations and schematic drawings along with the cryptic URL – www.beyondthedrawingboard.com. Unfortunately, a...
Read Now28 2006 February
7 Rules for Agencies Getting into Search
I’m at the Search Engine Strategies Conference in New York and will be participating in a panel discussion tomorrow about agencies and search. The topic...
Read Now27 2006 February
Nike Survives Ill-fated JoinBode.com Effort
Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships. Nike and Visa both learned this with...
Read Now24 2006 February
NBC Adds Olympic Medal Count to Paid Search Results
As most good content publishers know, there are moments where a highly relevant "nugget" of content from your site will be the piece that generates...
Read Now09 2006 February
Sony Gives Da Vinci Code Detractors a Bullhorn
I read an interesting piece in the NY times today about a new site being launched by Sony Pictures around the upcoming release of a...
Read Now07 2006 February
Semapedia Shows the Promise of Mobile Marketing
In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet. Paul McFedries, author of...
Read Now06 2006 February
The Super Bowl Best and Worst Ads
Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because...
Read Now03 2006 January
The New US Airways Missed WOM Opportunity
As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to...
Read Now29 2005 December
Using Advertising for Micropayments
One of the biggest hurdles that online publishers have faced in trying to make money from content has been the lack of a single standard...
Read Now28 2005 December
Are Customers Photoshopping Your Logo?
I remember about five or six years ago going through Coke’s brand guidelines for agencies in preparation for a project we were about to design...
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