27 2006 February
Nike Survives Ill-fated JoinBode.com Effort
Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships. Nike and Visa both learned this with...
Read Now24 2006 February
NBC Adds Olympic Medal Count to Paid Search Results
As most good content publishers know, there are moments where a highly relevant "nugget" of content from your site will be the piece that generates...
Read Now09 2006 February
Sony Gives Da Vinci Code Detractors a Bullhorn
I read an interesting piece in the NY times today about a new site being launched by Sony Pictures around the upcoming release of a...
Read Now07 2006 February
Semapedia Shows the Promise of Mobile Marketing
In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet. Paul McFedries, author of...
Read Now06 2006 February
The Super Bowl Best and Worst Ads
Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because...
Read Now03 2006 January
The New US Airways Missed WOM Opportunity
As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to...
Read Now29 2005 December
Using Advertising for Micropayments
One of the biggest hurdles that online publishers have faced in trying to make money from content has been the lack of a single standard...
Read Now28 2005 December
Are Customers Photoshopping Your Logo?
I remember about five or six years ago going through Coke’s brand guidelines for agencies in preparation for a project we were about to design...
Read Now07 2005 December
The Consumer as Advertiser
With all of the attention devoted to the many new ways that consumers are finding to avoid advertising, from Tivos to popup blockers, one interesting...
Read Now27 2005 November
Passat Uses 120 Online Videos to Engage Users
About a month ago, I read about VW releasing a new microsite as part of their marketing for the new Passat where they would include...
Read Now26 2005 November
Interactive Moves the Agency "Line"
In a lively discussion of all the judges as part of the Caples Awards that I was in New York last week to help judge...
Read Now15 2005 November
The Word of Blog
Imagine if online media outlets only ran advertising that they agreed with? Of course, this level of censorship would never be tolerated (or legal), however...
Read Now14 2005 November
IMvertising in an Interruption Culture
We have been living in an interruption culture. Many authors, including Seth Godin, have rightly pointed out the pitfalls of interruption marketing in this environment. ...
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