Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Passat Uses 120 Online Videos to Engage Users

I2m_passatAbout a month ago, I read about VW releasing a new microsite as part of their marketing for the new Passat where they would include 120 short videos produced by 5 different production companies to highlight the 120 "not-so-standard" new features on the car.  Over the last few months, there have been lots of other signs pointing to the arrival of online video as more than just a venue to send short clips of silly stuff like Al Roker falling over while reporting a hurricane.  As broadband penetration has inched higher and higher, the promise of online video was always there – but now with mainstream products like the new iPod Video, the Sony Playstation, and other devices making online video downloads less for geeks and more of a hip activity … online video has hit mainstream.

Looking at the Passat site, it is an interesting combination of curiosity marketing (something I have posted about before) and great use of online video through extremely short montage style videos that illustrate the level of thought and innovation that have gone into the new Passat.  Though I doubt people may run out and buy the car from watching several short online videos about features such as the "impact deformable steering wheel" – the site does create an immersive experience and demonstrate the many benefits of the new car in a way that online users are likely to interact with.  I just bought a Passat two years ago, and they made me want to at least see the new one in person to find out about these 120 features.  For an online effort, I’d say they achieved their goal.   

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)


Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.


#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message