
19 2024 June
A Surprisingly Diabolical Marketing Strategy: Flip Your Competitor’s Brand Spokesperson
Joey Chestnut is about as modern of an American hero as you can imagine. He is a household name for being the 16-time champion of...
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12 2024 June
How Dr. Pepper Beat Pepsi to Become the Number Two Soda Brand
The Coke vs. Pepsi battle has been a branding rivalry that has defined soda sales for the past hundred years. What you might not know...
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26 2024 March
Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson
Pasta boxes are the perfect packaging to reuse. Pasta leaves no residue, and the boxes are generally large enough to fit other items. That’s clearly...
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14 2024 March
Why the Key to Bringing Traditional Medicine Back Might Be Better Branding
Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react...
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12 2024 February
Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game
This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I...
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21 2023 December
What Three Beers Can Teach You About Reinventing Your Marketing
Beer is a category that has long been defined by the tastes great less filling debate. As a result, it’s easy to think that disruption...
Read Now12 2023 October
How “Blamevertising” Explains The Modern American Healthcare Crisis
The industry trade group that represents the Pharma industry (PhRMA) is running a series of attack ads on “middlemen” – blaming Pharmacy Benefit Managers (PBMs)...
Read Now30 2023 September
Can Shaming Agencies Create a Talent Rebellion Against “Unworthy” Brands?
A environmental activist group that calls themselves Clean Creatives is “once again calling out ad agencies that have contracts with fossil fuel companies in a...
Read Now26 2023 July
When Influencer Marketing Goes Predictably Wrong
When a fast fashion retailer often criticized for negative environmental and labor track record wants to recast its brand image, it is not a good...
Read Now24 2023 July
Why Barbie Isn’t the Biggest Movie Marketing Story This Week
This week every marketing publication is talking about the movie marketing for Barbie, celebrating their “dizzying array of partnerships” and all the memes, parodies and brand...
Read Now30 2022 December
The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)
Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
Read Now13 2022 September
Monopoly Makes Kids Angry, For Their Own Good
I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It's bold, clever and deep in a way you don't expect marketing to be.
Read Now03 2020 February
The Best & Worst Of 2020 Super Bowl Marketing Strategy
Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take...
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