Skip to Main Content

Advertising

post thumbnail for A Surprisingly Diabolical Marketing Strategy: Flip Your Competitor’s Brand Spokesperson

19 2024 June

A Surprisingly Diabolical Marketing Strategy: Flip Your Competitor’s Brand Spokesperson

Joey Chestnut is about as modern of an American hero as you can imagine. He is a household name for being the 16-time champion of...

Read Now
post thumbnail for How Dr. Pepper Beat Pepsi to Become the Number Two Soda Brand

12 2024 June

How Dr. Pepper Beat Pepsi to Become the Number Two Soda Brand

The Coke vs. Pepsi battle has been a branding rivalry that has defined soda sales for the past hundred years. What you might not know...

Read Now
post thumbnail for Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson

26 2024 March

Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson

Pasta boxes are the perfect packaging to reuse. Pasta leaves no residue, and the boxes are generally large enough to fit other items. That’s clearly...

Read Now
post thumbnail for Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

14 2024 March

Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react...

Read Now
post thumbnail for Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game

12 2024 February

Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game

This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I...

Read Now
post thumbnail for What Three Beers Can Teach You About Reinventing Your Marketing

21 2023 December

What Three Beers Can Teach You About Reinventing Your Marketing

Beer is a category that has long been defined by the tastes great less filling debate. As a result, it’s easy to think that disruption...

Read Now
post thumbnail for How “Blamevertising” Explains The Modern American Healthcare Crisis

12 2023 October

How “Blamevertising” Explains The Modern American Healthcare Crisis

The industry trade group that represents the Pharma industry (PhRMA) is running a series of attack ads on “middlemen” – blaming Pharmacy Benefit Managers (PBMs)...

Read Now
post thumbnail for Can Shaming Agencies Create a Talent Rebellion Against “Unworthy” Brands?

30 2023 September

Can Shaming Agencies Create a Talent Rebellion Against “Unworthy” Brands?

A environmental activist group that calls themselves Clean Creatives is “once again calling out ad agencies that have contracts with fossil fuel companies in a...

Read Now
post thumbnail for When Influencer Marketing Goes Predictably Wrong

26 2023 July

When Influencer Marketing Goes Predictably Wrong

When a fast fashion retailer often criticized for negative environmental and labor track record wants to recast its brand image, it is not a good...

Read Now
post thumbnail for Why Barbie Isn’t the Biggest Movie Marketing Story This Week

24 2023 July

Why Barbie Isn’t the Biggest Movie Marketing Story This Week

This week every marketing publication is talking about the movie marketing for Barbie, celebrating their “dizzying array of partnerships” and all the memes, parodies and brand...

Read Now
post thumbnail for The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

30 2022 December

The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.

Read Now
post thumbnail for Monopoly Makes Kids Angry, For Their Own Good

13 2022 September

Monopoly Makes Kids Angry, For Their Own Good

I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It's bold, clever and deep in a way you don't expect marketing to be.

Read Now
post thumbnail for The Best & Worst Of 2020 Super Bowl Marketing Strategy

03 2020 February

The Best & Worst Of 2020 Super Bowl Marketing Strategy

Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take...

Read Now

Be More Interesting. Join over 25,000 readers and subscribe now!

+
+