20 2024 September
4 Ways Tupperware Could Have Saved Itself
The iconic food storage brand Tupperware just filed for bankruptcy protection. Officially, Tupperware aims to “protect its beloved brand as it shifts towards a digital-first, technology-led...
Read Now26 2024 August
How Crocs Is Taking a Page from LEGO’s Marketing Playbook
Brand partnerships can be tricky. One partner may eclipse the other. It can be hard to stand out or make the right commitments. I’ve always...
Read Now20 2024 July
New Options May Bring a Small Business Advertising Revolution
Over the past several weeks, travel and media brands with access to plentiful user data are finally following the path of social media platforms to...
Read Now01 2024 July
Oslo’s Unexpected Tourism Campaign Tells Travelers Why They Shouldn’t Visit
Residents in every city love to complain about the daily minor or major frustrations they endure in order to live where they do, but what...
Read Now24 2024 June
What If Award Winning Ads from Cannes Became Open Source for Anyone to Use?
This week is the Cannes Creative Festival and so there are plenty of the usual healthy jokes about Cannes being a yacht-party fueled satire of itself....
Read Now19 2024 June
A Surprisingly Diabolical Marketing Strategy: Flip Your Competitor’s Brand Spokesperson
Joey Chestnut is about as modern of an American hero as you can imagine. He is a household name for being the 16-time champion of...
Read Now12 2024 June
How Dr. Pepper Beat Pepsi to Become the Number Two Soda Brand
The Coke vs. Pepsi battle has been a branding rivalry that has defined soda sales for the past hundred years. What you might not know...
Read Now26 2024 March
Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson
Pasta boxes are the perfect packaging to reuse. Pasta leaves no residue, and the boxes are generally large enough to fit other items. That’s clearly...
Read Now14 2024 March
Why the Key to Bringing Traditional Medicine Back Might Be Better Branding
Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react...
Read Now12 2024 February
Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game
This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I...
Read Now21 2023 December
What Three Beers Can Teach You About Reinventing Your Marketing
Beer is a category that has long been defined by the tastes great less filling debate. As a result, it’s easy to think that disruption...
Read Now12 2023 October
How “Blamevertising” Explains The Modern American Healthcare Crisis
The industry trade group that represents the Pharma industry (PhRMA) is running a series of attack ads on “middlemen” – blaming Pharmacy Benefit Managers (PBMs)...
Read Now30 2023 September
Can Shaming Agencies Create a Talent Rebellion Against “Unworthy” Brands?
A environmental activist group that calls themselves Clean Creatives is “once again calling out ad agencies that have contracts with fossil fuel companies in a...
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