02 2006 October
IdeaBar: Mobile Marketing with Virtual Hugs
One of the more interesting reports to come out of Wired’s NextFest event held in NY this past weekend was about a wearable technology company...
Read Now29 2006 September
NYC Chefs Launch ChefsRightsNow.org as a Wakeup Call for New Yorkers
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz New York City is home to some...
Read Now29 2006 August
Arrival of the Bluetooth Billboard
The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded...
Read Now28 2006 August
The Power of Integrating Advertainment with Product Placement
Product placement is hot in Hollywood and television right now. Fueled largely by advertiser’s fear of consumers fast forwarding through their ads, product placement deals...
Read Now22 2006 August
A Gallery of Marketing and PR in Second Life
The virtual world has been getting a lot of coverage in the real world these days. Second Life is becoming the new poster child for...
Read Now17 2006 August
Forget Expensive Spokespeople, Try a Passionate Spokesblogger
A passage I read several years ago from Steve Martin’s wonderful play, Picasso at the Lapin Agile always stayed with me as a great example...
Read Now09 2006 August
NBC Markets 2 New TV Pilots on Netflix
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As TV marketers start to get ready...
Read Now06 2006 August
Snakes on a Plane Viral Campaign Misses the Multicultural Mark
I came across an interesting viral campaign for the upcoming movie "Snakes on a Plane" where users can go online and enter names to have...
Read Now04 2006 August
5 Case Studies in Reinventing Book Marketing
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry...
Read Now02 2006 August
Ritz Camera Puts Carmen Electra Behind the Lens
In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing...
Read Now31 2006 July
Eons.com Offers a New Online Community for Boomers 50+
Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today. The site is...
Read Now25 2006 July
Yahoo Uses Giants of Advertising to Inspire Agencies
Working in advertising today, at least partially, is about nostalgia. Dreams of making a career in creative ads that the world would be talking about...
Read Now19 2006 July
The Human Side of Search: Directories, Wikis and Networks
One of the most popular portal sites today started with a list of Jerry Yang’s favourite sites. As Jerry grew his directory of sites into...
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