07 2007 June
Rebranding And Announcing A New Book Deal
This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there...
Read Now30 2007 May
Newsflash for Ask.com: The Algorithm is Dying
In case you hadn’t heard – Ask.com has a new advertising campaign through their new partnership with Crispin, Porter & Bogusky (CP+B) focused on making...
Read Now17 2007 May
A Manifesto for Microsponsorships
NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets...
Read Now08 2007 May
The Missing Link in Automotive Marketing and Advertising
Let’s make a guess that about 70% of people who have purchased a new car are happy about their purchase. One would hope that it’s...
Read Now30 2007 April
4 Trends That Signal the Future of Online Retail
In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this...
Read Now03 2007 April
Are You Marketing Your Product Backstory?
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...
Read Now20 2007 March
The Death of the Invisible Agency
There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend – agencies were largely...
Read Now08 2007 March
Introducing The Best Panel at Ad-Tech San Francisco
I know there’s not usually supposed to be a competition between panels, but yesterday we just put the finishing touches on what I think is...
Read Now07 2007 March
A Recap of the PSFK Conference
Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas. ...
Read Now01 2007 March
Product (RED): Smart Social Marketing or Meaningless Celebrity?
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for...
Read Now28 2007 February
Canon And The Easiest Blog Marketing Opportunity Ever
Photography has been a passion of mine for a very long time. When I was younger, I had considered having a career as a photojournalist,...
Read Now23 2007 February
Learning from Blackberry's Social Media Marketing Mistakes
Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended. I actually love my Blackberry, but their...
Read Now14 2007 February
The Ultimate Social Network You Haven't Heard Of
Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans. The obvious question...
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