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post thumbnail for Are You Marketing Your Product Backstory?

03 2007 April

Are You Marketing Your Product Backstory?

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...

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post thumbnail for The Death of the Invisible Agency

20 2007 March

The Death of the Invisible Agency

There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend – agencies were largely...

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post thumbnail for Introducing The Best Panel at Ad-Tech San Francisco

08 2007 March

Introducing The Best Panel at Ad-Tech San Francisco

I know there’s not usually supposed to be a competition between panels, but yesterday we just put the finishing touches on what I think is...

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post thumbnail for A Recap of the PSFK Conference

07 2007 March

A Recap of the PSFK Conference

Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas. ...

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post thumbnail for Product (RED): Smart Social Marketing or Meaningless Celebrity?

01 2007 March

Product (RED): Smart Social Marketing or Meaningless Celebrity?

In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for...

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post thumbnail for Canon And The Easiest Blog Marketing Opportunity Ever

28 2007 February

Canon And The Easiest Blog Marketing Opportunity Ever

Photography has been a passion of mine for a very long time.  When I was younger, I had considered having a career as a photojournalist,...

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post thumbnail for Learning from Blackberry's Social Media Marketing Mistakes

23 2007 February

Learning from Blackberry's Social Media Marketing Mistakes

Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended.  I actually love my Blackberry, but their...

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post thumbnail for The Ultimate Social Network You Haven't Heard Of

14 2007 February

The Ultimate Social Network You Haven't Heard Of

Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans.  The obvious question...

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post thumbnail for 10 Secrets of Successful Online Community

12 2007 February

10 Secrets of Successful Online Community

This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan.  The event...

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post thumbnail for Yahoo! Pipes Offers The Next Evolution of Marketing with RSS

09 2007 February

Yahoo! Pipes Offers The Next Evolution of Marketing with RSS

RSS is one of those technologies that has a relatively enigmatic name for a very simple concept.  The idea that you can provide a feed...

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post thumbnail for IdeaBar: CGM, the SuperBowl and a New Model for TV Advertising

05 2007 February

IdeaBar: CGM, the SuperBowl and a New Model for TV Advertising

The Superbowl is the real start to the new year for the advertising industry.  Just as the Chinese new year comes on a delay from...

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post thumbnail for The 2007 Marketer's Sneak Preview Guide to SuperBowl Advertising

01 2007 February

The 2007 Marketer's Sneak Preview Guide to SuperBowl Advertising

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer...

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post thumbnail for Chalkvertising: Watch Julian Beever Create One of his 3-D Pavement Drawings

31 2007 January

Chalkvertising: Watch Julian Beever Create One of his 3-D Pavement Drawings

As a follow up to my earlier post about our campaign for Aveeno working with Julian Beever, we just posted a video on YouTube showing...

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