03 2007 April
Are You Marketing Your Product Backstory?
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...
Read Now20 2007 March
The Death of the Invisible Agency
There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend – agencies were largely...
Read Now08 2007 March
Introducing The Best Panel at Ad-Tech San Francisco
I know there’s not usually supposed to be a competition between panels, but yesterday we just put the finishing touches on what I think is...
Read Now07 2007 March
A Recap of the PSFK Conference
Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas. ...
Read Now01 2007 March
Product (RED): Smart Social Marketing or Meaningless Celebrity?
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for...
Read Now28 2007 February
Canon And The Easiest Blog Marketing Opportunity Ever
Photography has been a passion of mine for a very long time. When I was younger, I had considered having a career as a photojournalist,...
Read Now23 2007 February
Learning from Blackberry's Social Media Marketing Mistakes
Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended. I actually love my Blackberry, but their...
Read Now14 2007 February
The Ultimate Social Network You Haven't Heard Of
Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans. The obvious question...
Read Now12 2007 February
10 Secrets of Successful Online Community
This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan. The event...
Read Now09 2007 February
Yahoo! Pipes Offers The Next Evolution of Marketing with RSS
RSS is one of those technologies that has a relatively enigmatic name for a very simple concept. The idea that you can provide a feed...
Read Now05 2007 February
IdeaBar: CGM, the SuperBowl and a New Model for TV Advertising
The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from...
Read Now01 2007 February
The 2007 Marketer's Sneak Preview Guide to SuperBowl Advertising
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer...
Read Now31 2007 January
Chalkvertising: Watch Julian Beever Create One of his 3-D Pavement Drawings
As a follow up to my earlier post about our campaign for Aveeno working with Julian Beever, we just posted a video on YouTube showing...
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