04 2008 February
Notes From the Twitterbowl: The Top 3 Strategic Super Bowl Ads
Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super...
Read Now29 2008 January
Firebrand Helps Bloggers Get Ready For Super Bowl Snarkiness
For at least half of the people who will watch the Super Bowl this coming Sunday, the draw will not be as much about the...
Read Now22 2008 January
The Big Three Automakers and the New Science of Selling Cars
Last night I had the chance to attend a preview event sponsored by General Motors for media and bloggers about their announcements and lineup that...
Read Now11 2007 December
The Dilbert Blog and the Danger of Blog Dissonance
The author of one of the greatest blogs on the Internet announced a few weeks ago that he would be posting far less often. In...
Read Now26 2007 November
Why the Future of Online Advertising is About Identity
[ Cross-posting from Internet Evolution ] Facebook’s recent push for "social advertising" is one of the biggest topics of discussion in the advertising industry this...
Read Now25 2007 November
Guest Post: Is Word of Mouth a Discipline or Just a Channel?
by John Bell Rohit has invited a handful of folks to post on his blog while he manages his true key influencers – family (including...
Read Now29 2007 October
Lufthansa Proves Sweden Is Full of Gorgeous Blondes
Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors. ...
Read Now03 2007 October
Thinking Outside the Demographic – Why Customer Passion Matters More
If you have been in marketing for any amount of time, you know how omniprescent demographics are. The first question most marketing teams will focus...
Read Now26 2007 September
Firebrand Shows Ads The Way MTV Used To Show Music Videos
The dirty little secret that most people who make their living marketing on the Internet will never tell you is that they love watching TV...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now13 2007 September
Why 10 Asinine Trends Might Still Matter
Earlier this week, I posted on our 360 Digital Influence team blog about Mark Simon’s piece in AdAge titled "Beyond the Hype: The 10 Most...
Read Now14 2007 August
Tapping Dayparting For More Than Online Ads
Last week I took the Metro at 7am to get to work for an early meeting. Looking around at the crowd on the train at...
Read Now13 2007 August
What If Consumers Could Generate Ads They Want To See?
Last week I sent myself an email to generate a Google text ad. As any Gmail user knows, Google serves ads based on the text...
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