13 2007 September
Why 10 Asinine Trends Might Still Matter
Earlier this week, I posted on our 360 Digital Influence team blog about Mark Simon’s piece in AdAge titled "Beyond the Hype: The 10 Most...
Read Now14 2007 August
Tapping Dayparting For More Than Online Ads
Last week I took the Metro at 7am to get to work for an early meeting. Looking around at the crowd on the train at...
Read Now13 2007 August
What If Consumers Could Generate Ads They Want To See?
Last week I sent myself an email to generate a Google text ad. As any Gmail user knows, Google serves ads based on the text...
Read Now09 2007 July
The Complete Gallery Of Simpsons Movie Marketing
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the...
Read Now02 2007 July
3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing
As writeups of experiences with the iPhone cover blogs and traditional media today – many marketers will likely be reconsidering what their mobile marketing strategy...
Read Now27 2007 June
Hellmann's Takes Search For "Real Food" Into Blogosphere
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with...
Read Now19 2007 June
500 Things You Can Learn From A Supermodel
You may think there isn’t much you can learn from a super model – but you’d be wrong. The job of a model is to...
Read Now14 2007 June
Shell Has Eureka Moment, But Sends Wrong Message
Good advertising is based on insights … a singular idea or truth that gets to the heart of a product or brand. The trouble with...
Read Now07 2007 June
Rebranding And Announcing A New Book Deal
This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there...
Read Now30 2007 May
Newsflash for Ask.com: The Algorithm is Dying
In case you hadn’t heard – Ask.com has a new advertising campaign through their new partnership with Crispin, Porter & Bogusky (CP+B) focused on making...
Read Now17 2007 May
A Manifesto for Microsponsorships
NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets...
Read Now08 2007 May
The Missing Link in Automotive Marketing and Advertising
Let’s make a guess that about 70% of people who have purchased a new car are happy about their purchase. One would hope that it’s...
Read Now30 2007 April
4 Trends That Signal the Future of Online Retail
In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this...
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