The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

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Since 2004.

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What USA Network Knows About Branding That MTV Doesn't

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Why The "Old Spice Guy" Might Be The Perfect Branding Campaign

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5 Types Of Consumer Generated Marketing (CGM) Campaigns

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Why David Ogilvy Is Wrong About Dishonest Advertising

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5 Marketing Lessons From Fast Company's Influencer Project

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FIFA World Cup 2010 Marketing Roundup – 10 Marketing Lessons From South Africa

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The New Model That Could Reinvent Social Media Endorsements

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How Hanes & Dyson Are Winning By Naming The Problems They Solve

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10 Insights From The Corporate Social Media Summit

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Is GM Trying To Be Unintentionally Brilliant By Killing Chevy?

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How Writing "Content Time Bombs" Can Double Your Blog Traffic

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SBF: 7 Essential Social Media Instincts Everyone Should Learn

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Problem of Fake Job Postings  

What the Canadian Angst Over the Upcoming Trump Inauguration Can Teach Us

The Brilliance of Costco’s New Plan to Build Apartments on Top of Their Stores

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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