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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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Smart Wine, Driverless Race Cars, Rhode Island’s Marketing Flop and the Truth About Blackberry

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Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars

Insight-VRTacos

Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why Apple Stopped Innovating

Insight-FordSmartMobility

Why Instagram Reinvented Its Newsfeed, Racist Zip Codes and New Release Movies For $50

Insight - BMW Shape Shifting Car

BMW’s Shape Shifting Car, Disney’s Brilliant $1Billion Idea and the Smartest News App Ever

Insight-HappyGoggles

Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal

Insight-UnderwaterArt

Whiny Millennials, Selfie Payments and Yelp Sells Its Data

Insights-Deadpool

Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone

Insight-DietCokeBottle

Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment

SB50-Hyundai-FirstDate

The Best And Worst Of Super Bowl 2016 Marketing Strategy

Hover1985

The Powerful Trend That Explains Why We Love Back To The Future

Gender-Conchita-Wurst

The Death Of Gender (And What It Means For Marketing)

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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The Non-Obvious Insights Newsletter
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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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