The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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Why America Needs Feminists (And Sweden Doesn’t)

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The Future of Books, Publishing and Libraries

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IKEA’s Secret Insights, Google Explains Syria And The “Avolatte”

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15 Non-Cliché Books To Give As Useful 2017 Graduation Gifts

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Always Eat Left Handed: An Irreverent Career Advice Book For Graduating Seniors, Career Optimizers And Millennials

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Slow Checkouts, Shoplifter Facial Tracking and an Espresso-Making Phone Case

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How Convenience Is Transforming Dating, Fast Food, Fashion And More

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The Failure Museum, Pringles’ Flavor Clouds and Selfie Bans

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The Awesome and Terrifying Future Of Influencer Marketing

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Why We Are So Easily Outraged (And What To Do About It)

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Overrated Millennials And Why Brands Are Embracing Seniors Instead

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How To Be A Thought Leader (And Other Stories)

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Why Do Most People Hate the Sound of Their Own Voice?

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The Problem of Expertise

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The Non-Obvious Insights Newsletter
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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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