The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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How The Backlash Of Superfans Might Ruin Entertainment For The Rest Of Us

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Pokemon Go Isn’t Dead … It’s Quietly Dominating

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Cadbury Is The First Brand To Get Banned From Advertising To Kids

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Masculinity Evolving: What Does It Mean To Be A Man Today?

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The Rise of Passive Job Seeking

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5 Dangerously Futuristic Features Facebook Is Quietly Testing

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How Hot Dog Water Became The Hottest New Health Drink In America

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Why Our Economy Supports (And Sometimes Needs) Bullsh*t Jobs

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The Passive Future Of Learning: How To Learn Piano In An Hour

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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