The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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The New Truth of "Circular Public Relations"

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Trained Messengers at the Wharton Business Tech Conference

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IdeaBar: Adline – Priceline for Online Advertising

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6 Lessons on Creating A Great Learning Event from OMS

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Zero Sum Marketing

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Blog Marketing Skill #1: Master the Ego

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IdeaBar: Statlicious & Quotelicious

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Trendspot: Peripheral Marketing

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9 Ways to Stand Out As A Conference or Tradeshow Speaker

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Notes From the Twitterbowl: The Top 3 Strategic Super Bowl Ads

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Firebrand Helps Bloggers Get Ready For Super Bowl Snarkiness

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Ironweed Films and The Secret of Repackaging That Works

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti

Why Do Most People Hate the Sound of Their Own Voice?

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The Non-Obvious Insights Newsletter. Non-Obvious Insights
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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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