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11 2025 December
Apple Finds the Wrong Way to Measure Innovation
The iPhone Air is a sales disaster with some media outlets reporting “virtually no demand.” The latest Samsung S25 is also facing disappointing sales results....
Read Now07 2006 April
What's In Your Firefox?
I love Firefox. From its signature "tabbed browsing" to its open source heritage – Firefox has experienced huge growth thanks to the legions of brand...
Read Now05 2006 April
5 Signs Your Viral Marketing May Flop
In light of Chevy Tahoe’s recent experience with consumer backlash towards their promotion run on The Apprentice, viral marketing is a hot topic of discussion...
Read Now05 2006 April
A New Way of Sharing Patient Opinions Online
The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging...
Read Now04 2006 April
Coke Has to Make Every Drop Count
Last week Mark Ritson of the Design Bulletin shared an insightful view of the Cola Wars between Coke and Pepsi. Rather than focusing on battle...
Read Now03 2006 April
Butterfinger Launches FollowtheFinger.com
Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to...
Read Now29 2006 March
Support the Cancer Mosaic
Lance Armstrong is a phenomenon, from his heroic story of conquering cancer to the yellow LIVESTRONG wristbands that launched one of the strongest social marketing...
Read Now27 2006 March
Wirefly.com Masters the Art of Rebate Phishing
Rebate Phishing: The practice of luring customers online to make a purchase with the promise of receiving a nonexistent rebate check in return. Recently unleashed...
Read Now24 2006 March
5 Ways Marketing Can Save the US Airline Industry
There are few other industries that have suffered as much across the board as airlines in America. From bankruptcy to solvency to operational issues –...
Read Now23 2006 March
Finding a New Formula of Blog Influence
In a world of personal media where the technical constraints of publishing content are becoming nearly nonexistent – some have recently discussed the rising problem...
Read Now21 2006 March
Are Domain Names the Next Tagging Phenomenon?
Tagging is in right now. From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big...
Read Now20 2006 March
Do you give good Google?
An article this week in BusinessWeek magazine posed this question in relation to the growing influence that Google is having over interpersonal relationships and hiring. ...
Read Now18 2006 March
Boeing Uses Blog to Counter Airbus Marketing
A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to...
Read Now16 2006 March
7 Tips on Pitching Bloggers
This week, I added a piece on the homepage of the Ogilvy Blogfeeds with tips on pitching bloggers. This has been a topic on many...
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