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Rohit Bhargava 
I live in Virginia. And I voted for the guy who lost. This morning, I received a short email from Terry McAuliffe. On the surface, it was a typical concession email thanking supporters for their efforts and promising to continue to “help move Virginia forward.” What struck me most is what it didn’t say. He didn’t vow to … Read more
Facebook is intentionally profiting off our anger. This week a whistleblower confirmed what many of us have suspected for years. The resulting backlash has been widely covered in the media and calls for more regulation on Facebook have been growing. Yet the one group most directly responsible for institutionalizing Facebook’s perverse engagement-at-all-costs mindset is noticeably silent. Where … Read more
It took me three weeks to write this article. Sometimes you just need a little more time listening before speaking. What I was listening to (and watching), were the 54 conversations we hosted last month as part of our Non-Obvious Beyond Diversity Summit – an event that Chhavi Arya Bhargava and I created (in collaboration with SRC Partners … Read more
Today was hard. Every year, my team and I evaluate hundreds of books to select our winners for the Non-Obvious Book Awards and it’s tough. Judging books and picking winners means that many great books won’t make the list. Still – the ones that do are worth sharing. As part of the program this year, … Read more
The Indian edition of Non-Obvious Megatrends is coming December 10th! I will be working with the team at Penguin Random House India to launch the book in India, with an all-new Foreword and updated new design. Learn more and order your copy here >> This updated edition features endorsements from business legend Ram Charan, @inktalks Founder Lakshmi … Read more
This is not a good day to watch the news. As the votes get cast and counted throughout the United States, it is hard for most of us to resist the temptation to tune into the constant “breaking news” as media pundits engage in minute by minute mostly irrelevant guesswork about who is surging ahead … Read more
This week on the Non-Obvious Insights Show, Dan Pink shares his process behind finding big ideas for his books (and why sometimes he abandons an idea altogether). We also talk about his insights on timing from his book When and his latest research around the science and emotions of regret.
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
