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Should We Bring Extinct Animals Back To Life?

Humanity may be close to having the power to bring back extinct species. They are calling it “de-extinction” and the company behind the effort, Colossal Biosciences, is known for speaking ambitiously about solving the “colossal” problem of extinction by bringing back animals such as the Wooly Mammoth within 5 years.  Of course, the natural Jurassic Parkian question … Read more

Real Journalism Is Dying … and It Might Be Your Fault

Gannett, the nation’s largest newspaper chain and owner of more than 250 regional newspapers announced “dismal” earnings for the past quarter and announced another round of layoffs. In response, people have been proposing a lot of solutions, from allowing journalists to unionize to firing or reducing executive pay. Every time I read a story about the … Read more

Frederick Douglass and How Photos Will Shape Our Idea History In the Future

“Where justice is denied, where poverty is enforced, where ignorance prevails, and where any one class is made to feel that society is an organized conspiracy to oppress, rob and degrade them, neither persons nor property will be safe.” Frederick Douglass wrote these words nearly 150 years ago, but hearing them this week as I … Read more

A Sadly Common Case Study In Leadership Failure

Last year Sri Lankan President Gotabaya Rajapaksa banned the usage of agrochemicals by local farmers in an attempt to become the first country with 100% organic agriculture. On the surface, the move seems like a perfect example of visionary leadership. Just over a year later, it is being declared a failed experiment. The “catastrophically wrong” initiative … Read more

3 Marketing Lessons From The Minions Movie

Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own matching yellow t-shirts while I sported a black t-shirt and Gru-scarf to complete our crew. Our dedication was slightly before the full hype started for for the latest installment in the … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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