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Rohit Bhargava 
What if a music concert was created with sustainability as a priority? Coldplay is showcasing just how significant a difference this could make in their new Sustainability Update from their Music of the Spheres World Tour. Their ambitious goal was to “cut the tour’s direct emissions by more than 50%” and in reviewing the June 2023 Sustainability Update … Read more
Recently in a workshop I was leading, a gentleman mentioned he would often judge a book by its Amazon reviews. The problem with this strategy is that sometimes those reviews are unfair, biased or come from people who have never actually read the book. Author Cecilia Rabess is a case study in what happens when a book … Read more
Last year, a US judge issued a landmark ruling that an artist “cannot copyright duct tape or bananas.” These were the two primary materials used by Italian artist Maurizio Cattelan when he taped a banana to a wall, called it art and then was promptly sued by another artist who said he was actually the first to duct tape fruit to a … Read more
Imagine a future where AI was all-knowing and all-understanding. These are abilities humans have typically ascribed to Gods worthy of worship. Soon, they may also be among the feature set of artificial intelligence. An article in The Walrus takes this possible future to it’s extreme – asking whether there may come a time when AI itself is worshipped … Read more
A new Gallup poll released just in time for the 4th of July leads with the eye-catching headline that extreme pride in being American is at a record low. As often is the case with sensational headline summaries like this, the true insight of the poll is buried further in the results. First of all, while … Read more
It is a bad sign when it takes more than a few seconds to find a light switch. Most business travelers can recall staying in a place where nothing is where it should be. A place where there are outdated ipads offering touch screen controls for simple things. A TV remote control that needs to … Read more
Inside a quiet air-conditioned room on the bottom floor of a repurposed building on the Northern end of Rio de Janiero, a small group of kids are playing video games. It’s a scene that would be completely ordinary if it were happening anywhere but here. This is Vigário Geral, one of the largest favelas in Rio … Read more
Years ago, I was part of a marketing team that was managing the presence for global tech brand Intel at the Consumer Electronics Trade Show. Like most other big brands, Intel had a huge expensive booth to showcase all of their newest innovations. They were also the tech powering innovation from countless other brands at … Read more
Whether you consider it dangerous or useful, the most likely use case for generative AI right now is as an automated tool to write faster (and perhaps better).
Reporting from the trade show floor at CES 2023, here are some of my picks for the most non-obvious inventions to watch and why they are so interesting.
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
