What if AI could serve as a linguistics coach for a talented musician? That’s essentially what K-pop music label HYBE created using technology from AI startup Supertone to help singer MIDNATT release his latest single simultaneously in six languages —Korean, English, Spanish, Chinese, Japanese and Vietnamese. Most significantly, each language version isn’t AI-generated.
Instead AI tools helped to divide the song into its components, build on new lyrics in each language recited by native speakers and match the pronunciation of these lyrics to the music to make it sound more natural as MIDNATT was able to perform the song in languages he doesn’t actually speak.
In this sense, the AI was used to “smooth” the experience and improve the quality rather than generate something from nothing. It’s an interesting application that others in the music industry may soon adopt as such multilingual song releases may become part of music’s future normal.
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