The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Why Do Critics Hate Movies That Real People Love?

The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh Jackman’s The Greatest Show musical film about the life of PT Barnum. Why are critics so out of touch with what real people like? And why do we love the movies that “experts” (who presumably understand film) rate so badly?

As this article suggests, “one thing many critic-proof hits have in common is brand recognition. You know what you’re getting.” While this may be the case, it could also be the simple fact that we are primed to look for different things. While a critic may know more about the cinematography or be able to compare the film to others in its genre – most people are simply looking for great entertainment value.

This insight is useful to consider outside the world of film as well. Are you creating something that only a select few people who know what to look for will love – but the rest won’t understand? Too often it is easy to seek influencer approval instead of bypassing those critical voices and focusing instead on something that that the majority of your audience can love.

Leave a Comment

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message