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Word of Mouth Marketing

post thumbnail for The Gun Is In The Wrong Hand

09 2007 October

The Gun Is In The Wrong Hand

When you watch a film, do you notice which hand the character on screen is holding the gun in?  And if you do, would you...

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post thumbnail for Influential Marketing Blog Featured in Wall Street Journal

25 2007 September

Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday...

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post thumbnail for Casting Call: Your Chance to Speak at Ad:Tech NY

25 2007 September

Casting Call: Your Chance to Speak at Ad:Tech NY

One of the questions I have gotten from more than a few readers is how to get into speaking at events and conferences.  It is...

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post thumbnail for Add Your Votes To The New SxSW Panel Picker

22 2007 August

Add Your Votes To The New SxSW Panel Picker

For those who follow this blog, you know that I attend and speak at a lot of events.  Each has a different vibe and type...

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post thumbnail for Behind the Scenes At The Battle of Kruger

08 2007 August

Behind the Scenes At The Battle of Kruger

One of the hottest videos on YouTube this past year is the Battle at Kruger video featuring the amazingly watchable battle of lions, crocodiles and...

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post thumbnail for Live Earth Includes DC, Thanks To The Native Americans

07 2007 July

Live Earth Includes DC, Thanks To The Native Americans

Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7...

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post thumbnail for 500 Things You Can Learn From A Supermodel

19 2007 June

500 Things You Can Learn From A Supermodel

You may think there isn’t much you can learn from a super model – but you’d be wrong. The job of a model is to...

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post thumbnail for Rebranding And Announcing A New Book Deal

07 2007 June

Rebranding And Announcing A New Book Deal

This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there...

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post thumbnail for US Government Uses Blog Summit to Foster Discussion on Pandemic Flu

28 2007 May

US Government Uses Blog Summit to Foster Discussion on Pandemic Flu

Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog.  As...

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post thumbnail for 6 Dream Features Of The Ideal Social Network For Your Family

21 2007 May

6 Dream Features Of The Ideal Social Network For Your Family

Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with...

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post thumbnail for A Manifesto for Microsponsorships

17 2007 May

A Manifesto for Microsponsorships

NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets...

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post thumbnail for Trendspot: Using Social Media to Tell the Inside Story of a Book

15 2007 May

Trendspot: Using Social Media to Tell the Inside Story of a Book

Getting the "inside story" is an appealing thing.  Whether you are talking about business, or entertainment, or even gossip about people’s daily lives, knowing the...

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post thumbnail for Making "Fusion" a Greater Part of Your Marketing

09 2007 April

Making "Fusion" a Greater Part of Your Marketing

Believe it or not, there are many people who don’t know what a mashup is.  If you ask those same people about what "fusion" means,...

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