31 2006 July
Eons.com Offers a New Online Community for Boomers 50+
Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today. The site is...
Read Now28 2006 July
Understanding the Mom Blogger Revolution
Add to: | blinklist | del.cio.us | digg | yahoo! These days everyone is talking about blogs going "mainstream" with marketers using them, authors creating...
Read Now25 2006 July
Yahoo Uses Giants of Advertising to Inspire Agencies
Working in advertising today, at least partially, is about nostalgia. Dreams of making a career in creative ads that the world would be talking about...
Read Now24 2006 July
One Red Paperclip Rides the Long Tail to Mainstream Success
On July 12, 2005, Kyle MacDonald started his One Red Paperclip trading blog with the dream of ultimately trading one red paperclip for a house. ...
Read Now19 2006 July
The Human Side of Search: Sharing Your Expertise Online
Everyone is an expert in something, as the powerful old tagline from Seth Godin’s Squidoo initially promised when the site launched. Squidoo is one of...
Read Now18 2006 July
The Human Side of Search: Taggregation
As more and more content gets posted online by organizations and individuals, the barriers to finding the content that truly matters are getting higher. Search...
Read Now03 2006 July
The Carnival of Marketing at Influential Interactive Marketing
Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US). The posts from...
Read Now27 2006 June
The Carnival of Marketing – Call for Submissions
One of the more popular blogs on marketing and PR today is Media Orchard. Scott’s "Pick of the Orchard" are very useful daily posts on...
Read Now23 2006 June
Earning a Masters of Bzz Administration
Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to...
Read Now15 2006 June
The Hyper-Satisfaction Challenge
Several months ago, I read The Ultimate Question, a book from Fred Reichheld about how to measure your company in relation to how likely your...
Read Now14 2006 June
The Next Phase of Travel Marketing
I recently came across TurnHere.com – a very cool website that has a compilation of short films about various locations across North America. Unlike other...
Read Now02 2006 June
The Marketing of "An Inconvenient Truth"
One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling...
Read Now30 2006 May
Landrover Tries Bluetooth Marketing
In downtown NY today, I passed a billboard for a Landrover promotion encouraging people to put their bluetooth handsets to discoverable in order to learn...
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