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Most marketing blogs the day after the Super Bowl are sharing the same disappointment at the ads and how universally average they were. Meanwhile, some of the best campaigns of the Super Bowl season were efforts launched online or that had a significant online component, but the fact remains that many Super Bowl ads simply … Read more
Warning: this post is not about marketing. Well, it is sort of about branding. We welcomed Jaiden Kumar Bhargava, our second baby, into the world yesterday at 2:18pm. Labor and delivery went very quickly, everyone’s good and we’ll all be heading home from the hospital tomorrow. Thanks to everyone for their emails and wall posts … Read more
by Ann Handley The Top 10 US Social Network and Blog Site Rankings were just issued for October, and there were a couple of interesting bits. First, the highlights, via MarketingCharts: MySpace again wins the Smackdown of top US social networking sites, with more than 58.8 million unique visitors in October, according to custom lists … Read more
By Geeta Saini & Jinal Shah Imagine walking through Times Square and instead of seeing larger than life Gucci, Prada, or Nokia ads, you see only the frame of the billboard, or traces of an outline of a poster. Or driving down the freeway and not knowing where the next gas station or rest stop is. … Read more
Living in DC, one of the things that you become very used to is the qualifying statement. A huge number of people in this town are either lawyers, politicians or aspiring politicians. For any of these professions, it doesn’t pay to get caught in absolutes. No matter what you believe, every statement must be qualified … Read more
In the mail yesterday I came across a direct mail piece for www.basements.com with the warning "more hurricanes predicted" – aiming to convince me to waterproof my home. I can only hope that this piece was created before recent tragedies and not a deliberate attempt to cash in on the misfortune of others. But it … Read more
Photoshop had some great PR this weekend, from very unexpected sources. On Sunday evening, during the premieres for two of the most popular shows on televison: Desperate Housewives and The West Wing – characters in both shows were dealing with documents and mentioned having the ability to use Photoshop to change them. In Desperate Housewives, … Read more
Waiting until the last minute for anything is a way of life, one that is instilled in each of us through our many years of education — elementary through university. Sure, it would be smarter to do things ahead of time, plan things out … but when it comes to school work, and eventually, "real" … Read more
In a MarketingVox piece posted today, Jennifer Nastu explores the relative importance and respect offered to interactive marketing professionals in both the marketing world, as well as in "mainstream agencies." I work at a mainstream agency right now. I have worked in pure interactive agencies in the past. The question is, has a rise in … Read more
Shari Kurzrok, a friend and colleague of mine is in need of an immediate liver transplant over the next few days or else she will die. Please help by visiting the blog we set up for her at https://helpshari.typepad.com and spreading the word across the PR and Advertising community and beyond. Excerpt from the blog: … Read more
Non-Obvious is my Wall Street Journal bestselling trend series about learning to use the power of curation to transform your business and predict the future.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company, and the author of six best selling business books including the Wall Street Journal best seller Non-Obvious.
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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
