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On October 21st of this year, nearly 8 million people across California dove under desks, strapped large appliances to the walls and participated in what could easily be called the largest virtual event of the year – if not the decade. It was called The Great Shakeout, an annual earthquake simulation that for the first … Read more

It is easy to take relationships for granted. This is in business or life, when something becomes so familiar it can fall into the back ground and its value becomes easy to forget. Last year Tropicana launched an entirely new brand look and had the customers up in arms about the new design*. Within months … Read more

Image via Wikipedia As someone who works full time at the agency founded by David Ogilvy, there are plenty of reminders of his wisdom on the walls. Even online, at least once a day I see a tweet come through with someone quoting one of his famous sayings. So I don't disagree with him lightly, … Read more

One of the most basic premises of marketing is that you need to be able to articulate the consumer need that you are solving. The problem is that sometimes this need and your solution for it is a complex story to tell. Where marketing fails is when the process of describing this need and your … Read more

Over the last five years since I have been blogging, I have dispensed my fair share of blogging advice. Though I never describe myself as a "social media blogger" who solely talks about social media in terms of adoration, I do get asked often to help those who may be starting out or trying to … Read more

An often quoted stat about the new reality we lives in today points out that 20 years ago the average American had less than 25 friends. Today the average American has more than 200. Of course, we all realize on some level that this blossoming of friendship doesn't equate to having 200 best friends. In … Read more

Not all of us are in the market for a 40,000 square foot villa in the hills of California. In fact most of us probably aren't, so the world of luxury real estate is one that seems like an exclusive mystery. It is a shame that few of us do get to experience this world, … Read more

As a marketer, I am fond of analytics. When it comes to the web, though, one thing I realize is that it is easy to have way too many of them and not really know which to focus on. Some of the most tantalizing metrics, for example, like number of impressions don't usually tell you … Read more

For as long as most marketers can remember, getting a good domain name was a prerequisite to anything you were going to do on the web. Without a good domain name, no one would be able to find your site, or recall your campaign to get them to visit your page. Domain names were worth … Read more

Every industry has its own lingo. There are accepted words that everyone in the industry understands and that have become so pervasive that they become hard not to use in normal conversation. Librarians and bookstores call magazines periodicals. Politicians call people constituents and doctors or nurses call additional diseases or conditions you might have in … Read more