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post thumbnail for Trendspot: A Potential Influx of Expats

16 2008 November

Trendspot: A Potential Influx of Expats

Regardless of how you feel about the way that the US presidential election turned out, there is one fact that seems fairly indisputable … the...

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post thumbnail for Trendspot: Peripheral Marketing

11 2008 February

Trendspot: Peripheral Marketing

Marketers love big events. Whether it’s a big game like the Super Bowl, or a holiday specifically fabricated for marketing reasons, like Valentine’s Day, these...

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post thumbnail for A Recap of Ideas from Nielsen's CGM Summit 2007

25 2007 October

A Recap of Ideas from Nielsen's CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients...

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post thumbnail for Influential Marketing Blog Featured in Wall Street Journal

25 2007 September

Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday...

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post thumbnail for Rohit Bhargava: Social Media Today Podcast Just Launched!

25 2007 May

Rohit Bhargava: Social Media Today Podcast Just Launched!

Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie...

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post thumbnail for Trendspot: Using Social Media to Tell the Inside Story of a Book

15 2007 May

Trendspot: Using Social Media to Tell the Inside Story of a Book

Getting the "inside story" is an appealing thing.  Whether you are talking about business, or entertainment, or even gossip about people’s daily lives, knowing the...

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post thumbnail for Are You Marketing Your Product Backstory?

03 2007 April

Are You Marketing Your Product Backstory?

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...

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post thumbnail for A Recap of the PSFK Conference

07 2007 March

A Recap of the PSFK Conference

Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas. ...

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post thumbnail for Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS

22 2007 January

Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS

Like anyone else, I find Steve Job’s product launch presentations to be mesmerizing.  Apple is certainly getting their mileage out of his typically irresistable keynote...

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post thumbnail for A Recap of 2006 on Influential Interactive Marketing

27 2006 December

A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...

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post thumbnail for Trendspot: Autotagging Images to Help Organize the Web

19 2006 December

Trendspot: Autotagging Images to Help Organize the Web

I am a big fan of tagging as a way to organize content, save my bookmarks on del.icio.us, and optimize content for consumption on social...

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post thumbnail for Ideas for Marketing with Fantasy Games Online

20 2006 November

Ideas for Marketing with Fantasy Games Online

On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that...

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post thumbnail for Idea Bar: Marketing with Soundbombs

30 2006 October

Idea Bar: Marketing with Soundbombs

In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to...

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