16 2008 November
Trendspot: A Potential Influx of Expats
Regardless of how you feel about the way that the US presidential election turned out, there is one fact that seems fairly indisputable … the...
Read Now11 2008 February
Trendspot: Peripheral Marketing
Marketers love big events. Whether it’s a big game like the Super Bowl, or a holiday specifically fabricated for marketing reasons, like Valentine’s Day, these...
Read Now25 2007 October
A Recap of Ideas from Nielsen's CGM Summit 2007
I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now25 2007 May
Rohit Bhargava: Social Media Today Podcast Just Launched!
Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie...
Read Now15 2007 May
Trendspot: Using Social Media to Tell the Inside Story of a Book
Getting the "inside story" is an appealing thing. Whether you are talking about business, or entertainment, or even gossip about people’s daily lives, knowing the...
Read Now03 2007 April
Are You Marketing Your Product Backstory?
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...
Read Now07 2007 March
A Recap of the PSFK Conference
Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas. ...
Read Now22 2007 January
Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS
Like anyone else, I find Steve Job’s product launch presentations to be mesmerizing. Apple is certainly getting their mileage out of his typically irresistable keynote...
Read Now27 2006 December
A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...
Read Now19 2006 December
Trendspot: Autotagging Images to Help Organize the Web
I am a big fan of tagging as a way to organize content, save my bookmarks on del.icio.us, and optimize content for consumption on social...
Read Now20 2006 November
Ideas for Marketing with Fantasy Games Online
On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that...
Read Now30 2006 October
Idea Bar: Marketing with Soundbombs
In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to...
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