27 2006 February
Nike Survives Ill-fated JoinBode.com Effort
Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships. Nike and Visa both learned this with...
Read Now24 2006 February
NBC Adds Olympic Medal Count to Paid Search Results
As most good content publishers know, there are moments where a highly relevant "nugget" of content from your site will be the piece that generates...
Read Now10 2006 February
French Maid TV and New Uses for Video Blogging
There aren’t many guys out there that can resist checking out a site as titillatingly titled as French Maid TV. The only problem is, you...
Read Now07 2006 February
Semapedia Shows the Promise of Mobile Marketing
In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet. Paul McFedries, author of...
Read Now06 2006 February
The Super Bowl Best and Worst Ads
Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because...
Read Now25 2006 January
Going Micro: Affiliate Marketing Online Finds a Niche
Here’s a question. If you are a marketer trying to reach consumers, would you rather hit 500,000 people in one site, or use 1,000 different...
Read Now17 2006 January
Intelligent TV and Online Communities
There is a battle going on in the world of television. On one side are the lovers of "intelligent" TV. Shows like Lost, West Wing,...
Read Now09 2006 January
TrendSpot: The Rise of Human Search Filters
The Trend:The same perceived lack of structure on the web that originally led Jerry Yang to create the first Yahoo Internet Directory is causing one...
Read Now17 2005 October
FutureMe.org
It’s late and I’m doing some last run throughs for a client presentation tomorrow morning and can’t keep my mind from wandering a bit. I...
Read Now11 2005 October
The Storyteller Instinct at We Media
Attending the We Media conference last week, one key theme began to emerge for me from the many insightful panels — that the "storyteller instinct"...
Read Now28 2005 September
Fear Marketing
In the mail yesterday I came across a direct mail piece for www.basements.com with the warning "more hurricanes predicted" – aiming to convince me to...
Read Now20 2005 September
Collective Voice and Blogs
The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on...
Read Now02 2005 September
BridgeBlogging for Social Awareness
The launch and initial success of Current TV is just one of the many new manifestations of this idea of citizen journalists who are augmenting,...
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