17 2009 December
7 Destination Marketing Tips For Selling Your "Experience"
What if what you are selling is neither a product or a service? Most marketing advice is distributed based on the assumption that you fit...
Read Now09 2009 November
Passport Marketing At The Berlin Wall
Today is the 20th anniversary of the fall of the Berlin wall and people across the world are focusing on this momentous day. Last week...
Read Now04 2009 November
Why Your Business Needs A Concierge
Adrian Moore is the best concierge in the world. At least, according to British travel magazine Monacle, he is. He works at the Four Seasons...
Read Now08 2009 October
Southwest vs. United: Why Authenticity Wins, Even In TV Advertising
Over the course of two days, I saw two stark examples of what could easily be considered the best and worst of airline advertising messages...
Read Now20 2009 July
How Carnival Cruises Uses Marketing Inspired By Seinfeld
What made Seinfeld one of the best television shows ever? A big part of it was his ability to based an entire episode on an...
Read Now13 2009 July
6 Lessons From the Best Marketing Campaign Ever
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a...
Read Now02 2009 June
Are You Too Good Looking Online?
There is no hotel on Santorini that doesn’t look amazing in the photos on their website. They all show rooms with white washed walls and...
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