11 2005 November
Sun Tries to Make Servers Sexy
A recent print ad from Sun about the Fire X4100 server is modeled on a Playboy centerfold spread and features images of the server and...
Read Now03 2005 November
The Window of Suckiness
Google has mastered the power of the Beta release. They have equated the term "Beta" with the idea of exclusivity so strongly that to be...
Read Now27 2005 October
Do we need Fanatical Support?
I came across a print ad in Wired Magazine the other day for Rackspace, a provider of managed hosting solutions, and the entire ad was...
Read Now04 2005 October
Sneak Preview: Ogilvy PR BlogFeeds
As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to...
Read Now27 2005 September
Photoshop Scores PR Hits on West Wing & Desperate Housewives
Photoshop had some great PR this weekend, from very unexpected sources. On Sunday evening, during the premieres for two of the most popular shows on...
Read Now20 2005 September
Collective Voice and Blogs
The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on...
Read Now12 2005 September
Sent from my Blackberry Wireless …
I read somewhere that Michael Jordan used to get $30,000 every time he sneezed. He wasn’t getting paid to sneeze, of course, that’s just how...
Read Now07 2005 September
Apple Unveils New iPod Phone & iPod Nano
As expected, an hour ago Steve Jobs announced at Apple’s press conference that the company will launch a new iTunes phone through partnership with Motorola...
Read Now31 2005 August
Scariest Viral Marketing Campaign Ever
Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine...
Read Now22 2005 August
Are Bloggers the Historians of our Time?
This weekend I came across Joel Achenbach’s weekly article in the Washington Post Magazine on the topic of blogs. In it, he satirically notes the...
Read Now19 2005 August
Geotagging, Virtual Earth, and Local Search
With all the recent press about the largely two player race towards local search with Yahoo and Google battling for control of the bulk of...
Read Now16 2005 August
The Rule of Recency – Why Updating Content Matters
A recent ad in the Washington Post takes aim at the Monster.com’s of the Internet who have taken away ad revenue from job classified ads...
Read Now08 2005 July
Virtual Networking and a New Standard for Online Profiling
Leading up to the Ad Tech conference in Chicago next week, all participants received an invitation to create a virtual profile of themselves to help...
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