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It is nearly the anniversary of the closing of a 3 year quest you may have heard of. The Netflix Prize was a $1m contest launched by the popular video rental service to improve their movie recommendation engine by a specific algorithmic percentage. The challenge was open to any and all mathematics and University teams … Read more
The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched between the youngest of Generation X and the oldestof Generation Y, I remembered growing up in the 80s with the battle cry of "I want my MTV!" On that day, … Read more
Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software that would be useful for an agency like Ogilvy, hands down one of your most effective methods of advertising has to be to target the Ogilvy network on Facebook with … Read more
The end of last week was the annual Consumer Electronics Show (CES) which attracts more than 120,000 people from all parts of the technology industry together to Las Vegas to share their latest innovations and visions for the future. NBC was reporting live from the tradeshow floor, all the big tech publications were there and … Read more
There is a character on Dilbert called Mordac. If you've seen him, you know he is a caricature of an unfortunately real person in many corporate organizations who worries solely about data security at the expense of usability, accessibility and just about anything else: We all hate Mordac. Of course, on a logical level, most … Read more
Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New York City. It was a fitting venue to host a range of visionary speakers that could rightly be called "rock stars" for their varied achievements in the world of business. … Read more
Since the Nintendo Wii came out several years ago, the term “gaming” has begun to take on a different meaning. What was once used as a misunderstood term to describe teenagers wasting hours afterschool playing online games requiring huge and powerful computers with tattoo art on the sides has broadened. Now gaming describes everything from … Read more
One of the new arrivals to the Consumer Electronics Show this year is Victorinox celebrating their 125th anniversary by taking what many may consider a traditional and storied toolmaker and planting one foot firmly in the land of consumer electronics. Here at the CES Victorinox is set to announce their newest product, called Presentation Pro, … Read more
How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and cite examples such as time spent on a site or number of comments, or inbound links as ways to track this. Others talk about ad equivalency (ie how much you … Read more
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
