03 2006 July
The Carnival of Marketing at Influential Interactive Marketing
Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US). The posts from...
Read Now23 2006 June
Earning a Masters of Bzz Administration
Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to...
Read Now21 2006 June
Wikimapia, Google's Green Summer and Marketing Mashups
Wikimapia is one of the most recent mashups with Google maps getting a lot of love on del.icio.us lately. The site is a global effort...
Read Now19 2006 June
Why World Cup Soccer Ads Don't Get Skipped
I don’t think the 30-second TV spot is dead. For frequent readers of this blog, this may come as a surprise, considering how often I...
Read Now13 2006 June
In Pursuit of Clickable Video
One of the biggest buzz-inducing topics at Vloggercon this weekend was the concept of product placement in online video content and how this ability to...
Read Now02 2006 June
The Marketing of "An Inconvenient Truth"
One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling...
Read Now19 2006 May
Inside The Da Vinci Code Marketing Strategy
After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today. Though some early reviews from the...
Read Now11 2006 May
Getting Global Insight on Trends from Search
Since websites have become primary information sources about companies and products in the late 90s, integrated marketing teams have been using web analytics to mine...
Read Now08 2006 May
The Arrival of Product Placement on Blogs
Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest. With the Tivo...
Read Now25 2006 April
VW Uses "Double Marketing" to Position Brand
For anyone who has ever sat in a marketing strategy session, inevitably the discussion usually comes down to dueling product/service benefits. Does it taste great? ...
Read Now19 2006 April
Hilton Promotes a Better World, Starwood Promotes Better Style
Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each...
Read Now04 2006 April
Coke Has to Make Every Drop Count
Last week Mark Ritson of the Design Bulletin shared an insightful view of the Cola Wars between Coke and Pepsi. Rather than focusing on battle...
Read Now24 2005 August
Using Procrastination
Waiting until the last minute for anything is a way of life, one that is instilled in each of us through our many years of...
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