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Do you have a Kindle yet? All the buzz about the Wii aside, the most lusted after gift this holiday season for media pros may just be Amazon’s new digital content reader called the Kindle (which sold out within 5.5 hours upon first release a few weeks ago). The device may not have an Apple-esque … Read more
The author of one of the greatest blogs on the Internet announced a few weeks ago that he would be posting far less often. In a world where it seems that everyone (and their mom) is starting a blog for one reason or another, seeing one prominent and popular blogger decide to do it less … Read more
The Evolution of Creativity is Underway. Which Side Are You On?By David Armano Are you a Planner who thinks about design? Maybe you are a designer who obsesses about the business impact of your designs. Or you might be an Information Architect who thinks about motion, transitions, multimedia, and uses tools like storyboarding and visual … Read more
With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize which is happening right under your nose at work. I was reminded of it again as I came across a Dilbert comic that sums up the issue in three short … Read more
One day I am going to write a screenplay. I used to write plays, but to finally write a screenplay and try to sell it to Hollywood is a great ambition of mine that I will probably chase one day. But this blog is most definitely about marketing and not screenwriting. So why bring up … Read more
I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference. I had the chance to do a lunch keynote presentation following Allen Olivo of Yahoo – focused on marketing in a Web2.0 world. The presentation had a great crowd of engaged people and most (surprisingly) managed to stay awake … Read more
When you watch a film, do you notice which hand the character on screen is holding the gun in? And if you do, would you notice if in a following scene, the gun happened to be in the wrong hand? I guarantee you anyone who has ever worked on editing a film will notice this. … Read more
If you have been in marketing for any amount of time, you know how omniprescent demographics are. The first question most marketing teams will focus on is "what’s our target demographic?" Demographics are what media is bought by and what media properties define themselves by. Ask any online community about their core audience, and they … Read more
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday in an article by Keith Huang. As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the … Read more
On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity. Who has the time to send these incessant "tweets" all day long? As it turns out, lots of smart folks with respectable jobs, but that’s besides the point. Driven by Mark Simon’s … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
