25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now24 2007 September
8 Unique Reasons People Like Twitter (And Why Microblogging Matters)
On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity. Who has...
Read Now15 2007 August
Branding the Subcontinent: India's Inspiring 60th Anniversary Celebration
Today is India’s 60th Anniversary of Independence and there is lots of discussion on Indian blogs about the significance of this day and what it...
Read Now09 2007 July
The Complete Gallery Of Simpsons Movie Marketing
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the...
Read Now07 2007 July
Live Earth Includes DC, Thanks To The Native Americans
Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7...
Read Now02 2007 July
3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing
As writeups of experiences with the iPhone cover blogs and traditional media today – many marketers will likely be reconsidering what their mobile marketing strategy...
Read Now27 2007 June
Hellmann's Takes Search For "Real Food" Into Blogosphere
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with...
Read Now19 2007 June
500 Things You Can Learn From A Supermodel
You may think there isn’t much you can learn from a super model – but you’d be wrong. The job of a model is to...
Read Now14 2007 June
Shell Has Eureka Moment, But Sends Wrong Message
Good advertising is based on insights … a singular idea or truth that gets to the heart of a product or brand. The trouble with...
Read Now12 2007 June
The Complete Guide to Short Term Blogging
One of the most challenging aspects of blogging that hold many companies and individuals back from jumping into starting their own blog is the ongoing...
Read Now07 2007 June
Rebranding And Announcing A New Book Deal
This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there...
Read Now30 2007 May
Newsflash for Ask.com: The Algorithm is Dying
In case you hadn’t heard – Ask.com has a new advertising campaign through their new partnership with Crispin, Porter & Bogusky (CP+B) focused on making...
Read Now22 2007 May
The Extra Hour and How Small Differentiators Are a Big Deal
The Target retail store near our house opens at 9am, while most every other store in the area opens at 10. Is that one hour...
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