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Strategy & Planning

post thumbnail for Influential Marketing Blog Featured in Wall Street Journal

25 2007 September

Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday...

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post thumbnail for 8 Unique Reasons People Like Twitter (And Why Microblogging Matters)

24 2007 September

8 Unique Reasons People Like Twitter (And Why Microblogging Matters)

On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity.  Who has...

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post thumbnail for Branding the Subcontinent: India's Inspiring 60th Anniversary Celebration

15 2007 August

Branding the Subcontinent: India's Inspiring 60th Anniversary Celebration

Today is India’s 60th Anniversary of Independence and there is lots of discussion on Indian blogs about the significance of this day and what it...

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post thumbnail for The Complete Gallery Of Simpsons Movie Marketing

09 2007 July

The Complete Gallery Of Simpsons Movie Marketing

In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the...

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post thumbnail for Live Earth Includes DC, Thanks To The Native Americans

07 2007 July

Live Earth Includes DC, Thanks To The Native Americans

Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7...

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post thumbnail for 3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing

02 2007 July

3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing

As writeups of experiences with the iPhone cover blogs and traditional media today – many marketers will likely be reconsidering what their mobile marketing strategy...

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post thumbnail for Hellmann's Takes Search For "Real Food" Into Blogosphere

27 2007 June

Hellmann's Takes Search For "Real Food" Into Blogosphere

Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with...

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post thumbnail for 500 Things You Can Learn From A Supermodel

19 2007 June

500 Things You Can Learn From A Supermodel

You may think there isn’t much you can learn from a super model – but you’d be wrong. The job of a model is to...

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post thumbnail for Shell Has Eureka Moment, But Sends Wrong Message

14 2007 June

Shell Has Eureka Moment, But Sends Wrong Message

Good advertising is based on insights … a singular idea or truth that gets to the heart of a product or brand.  The trouble with...

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post thumbnail for The Complete Guide to Short Term Blogging

12 2007 June

The Complete Guide to Short Term Blogging

One of the most challenging aspects of blogging that hold many companies and individuals back from jumping into starting their own blog is the ongoing...

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post thumbnail for Rebranding And Announcing A New Book Deal

07 2007 June

Rebranding And Announcing A New Book Deal

This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there...

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post thumbnail for Newsflash for Ask.com: The Algorithm is Dying

30 2007 May

Newsflash for Ask.com: The Algorithm is Dying

In case you hadn’t heard – Ask.com has a new advertising campaign through their new partnership with Crispin, Porter & Bogusky (CP+B) focused on making...

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post thumbnail for The Extra Hour and How Small Differentiators Are a Big Deal

22 2007 May

The Extra Hour and How Small Differentiators Are a Big Deal

The Target retail store near our house opens at 9am, while most every other store in the area opens at 10.  Is that one hour...

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