03 2008 April
Inside Lenovo's Olympic Blogging Program
This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write...
Read Now25 2008 March
Be Part Of The Personality Not Included Book Launch On March 28th
There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked...
Read Now10 2008 March
10 Easy Ways to Piss Off A Blogger (from SXSW)
At SXSW yesterday, I ran a "core conversation" called 10 Easy Ways to Piss Off a Blogger. This year at SXSW, these aptly titled "conversations"...
Read Now28 2008 January
Ironweed Films and The Secret of Repackaging That Works
Would you join a book of the month club? How about taking the packaged tour to see the sights at a new travel destination instead...
Read Now14 2008 January
Inside the 5 Badges of the Conference Caste System
At every conference or tradeshow, you get a badge. I have a box full of them on my desk, an increasing number of them with...
Read Now20 2007 December
The PR Revolution Amazon's Kindle May Be Bringing
Do you have a Kindle yet? All the buzz about the Wii aside, the most lusted after gift this holiday season for media pros may...
Read Now11 2007 December
The Dilbert Blog and the Danger of Blog Dissonance
The author of one of the greatest blogs on the Internet announced a few weeks ago that he would be posting far less often. In...
Read Now19 2007 November
Guest Post: Creativity 2.E
The Evolution of Creativity is Underway. Which Side Are You On?By David Armano Are you a Planner who thinks about design? Maybe you are a...
Read Now06 2007 November
The Great Recycling Myth and Your Marketing Data
With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize...
Read Now16 2007 October
The Best Marketing Book You've Never Read
One day I am going to write a screenplay. I used to write plays, but to finally write a screenplay and try to sell it...
Read Now11 2007 October
10 Truths of Marketing in a Web2.0 World
I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference. I had the chance to do a lunch keynote...
Read Now09 2007 October
The Gun Is In The Wrong Hand
When you watch a film, do you notice which hand the character on screen is holding the gun in? And if you do, would you...
Read Now03 2007 October
Thinking Outside the Demographic – Why Customer Passion Matters More
If you have been in marketing for any amount of time, you know how omniprescent demographics are. The first question most marketing teams will focus...
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