05 2008 December
Savvy Aunties And Your Underappreciated Customers
Every good marketing plan I have ever seen has the same piece of critical information to answer the biggest question of all: who is our...
Read Now17 2008 November
4 Ways Social Media Could Save The Arts
Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National...
Read Now29 2008 October
Buy My Second Book Today (And Save The World)
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be...
Read Now16 2008 October
The Softer Side Of Measuring Social Media
How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and...
Read Now15 2008 September
7 Ways To Publish A Book For Marketing
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding...
Read Now08 2008 August
The Great #080808 Beijing Olympic Twitter Campaign Catches Fire
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and...
Read Now04 2008 August
9 Book Metrics To Replace What The Publishing Industry Doesn't Give You
One of the frustrating things about writing a book is that the "metrics" you get back from the publishing industry are less than complete. As...
Read Now21 2008 July
The Rise of "Egommunication"
There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet...
Read Now15 2008 July
Introducing the Nametag 2.0 …
Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I’ll be at the Mashmeet San Francisco event...
Read Now15 2008 July
How To Get Your Event Marketing To Go Viral
Over the last several weeks I have found myself working on answers to the same question for both client work as well as some personal...
Read Now08 2008 July
Lenovo Extends The Olympic Experience With 100 Athlete Blogs
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the...
Read Now13 2008 June
Speaking To A Room Full Of Speakers at BlogPotomac
Last night I had an interesting challenge: to speak at the Speaker’s Dinner before BlogPotomac (a gathering discussing social media right here in the DC...
Read Now06 2008 May
How "Location Shifting" Could Reinvent GeoTargeted Online Marketing
There’s a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it … yet. If you have...
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