27 2013 August
What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut....
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22 2013 July
3 Strategic Ways To Use Hashtags For Marketing
In 2009 a candy brand launched a campaign that would scare marketers off from using Twitter for years. Skittles decided to tap into the growing...
Read Now13 2013 June
15 Big Brand Lessons From The 2013 Corporate Social Media Summit
There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other...
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04 2013 June
What An 80s Cult Hit Can Teach You About Curation …
In the 1987 cult hit film Mannequin, a chronically unemployed artist landed a job decorating a department storefront window after saving the owner’s life. His...
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22 2013 May
How Do Big Brands Answer 16 Essential Social Media Questions?
In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the...
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20 2013 May
How To Choose A Great Blogging Platform That Won’t Shut Down After A Year
It can seem like a risky time to think about starting a blog. A mere two weeks after Twitter decided to shut down the blogging...
Read Now25 2013 March
ePatient 2015: A New Research Report On The Connected Patient Of The Future
The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may...
Read Now20 2013 March
How To Create Visionary Measurement For Social Media
We often use the word “visionary” to describe leaders or companies, but rarely in connection to metrics. If the typical communications strategy is dispersed via...
Read Now08 2013 March
How Men Can Change The Business World For Women
About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and...
Read Now26 2013 February
The Script Of Improv – What Is (And Isn’t) Real Time Marketing
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...
Read Now18 2013 February
The Alignment Gap, Concierge Marketing And The Future Of Agencies
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because...
Read Now13 2013 February
Inside the Greatest Online Product Launch Since Gmail
Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering...
Read Now04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
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