15 2007 May
Trendspot: Using Social Media to Tell the Inside Story of a Book
Getting the "inside story" is an appealing thing. Whether you are talking about business, or entertainment, or even gossip about people’s daily lives, knowing the...
Read Now23 2007 April
Inside the Art of Brand Personality: A Preview of Ad-Tech Panel
Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social...
Read Now16 2007 April
How 7 Basic Human Needs are Driving the New Social Web2.0
I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience. It was particularly relevant as I am heading...
Read Now13 2007 April
Finding Social Search at SES NY 07
I had the opportunity to participate in a panel discussion yesterday at the Search Engine Strategies show in NY all about Social Media Optimization. It...
Read Now05 2007 April
My Social Media Bio: A Template Concept
For several months now, I have been struggling with my own social media identity crisis. It is a crisis that many others will be able...
Read Now03 2007 April
Are You Marketing Your Product Backstory?
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...
Read Now26 2007 March
10 Ways to Improve Your Blog Karma
Whether you believe in karma or not, making your blog a success often has a lot to do with a series of seemingly disconnected events. ...
Read Now21 2007 March
The ROI of Blogging: Share Your Top 5 Stories
Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend...
Read Now14 2007 March
5 Brilliant Marketing Ideas from SxSW
Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just...
Read Now13 2007 March
SxSW, Nuclear Tacos, and Other Authentic Experiences
Last night I had nuclear tacos. You’ve probably never heard of them until last night, but as part of Mozilla’s BBQ event, the nuclear tacos...
Read Now12 2007 March
First Impressions at SxSW
This might be an odd title to a post about SxSW since the event has been going on for several days now and the "SxSW"...
Read Now09 2007 March
A Friday Question: Do We Need Platformism?
This idea is sure to rile some people up. We are all familiar with the concepts of other "isms" where we are judged based solely...
Read Now08 2007 March
Introducing The Best Panel at Ad-Tech San Francisco
I know there’s not usually supposed to be a competition between panels, but yesterday we just put the finishing touches on what I think is...
Read Now